“Have no fear of perfection -- you’ll never reach it.” -- Salvador Dali, artist
Table of Content
03 StayOn
43
11
Adrian Fri
21
Higene
JAD
Vista Green
33
49 57 Vircle
Joy’n
2
Project 1.
STAY ON COMPANY BRAND IDENTITY,PACKAGING
Our new identity for the Stay On came from the founder’s desire to light up the world of coffee. Based on this newly articulated brand idea we took inspiration from neon light designs and open eye logo– and created a rich visual world encompassing everything from coffee packs (from their own roaster in Ethiopia) to your hand.
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Carry-on Carry-on Carry-on Carry-on Carry-on Carry-on Carry-on Carry-on
Carry-on Carry-on Carry-on Carry-on
Carry-on Carry-on Carry-on Carry-on
Menu
4
Hot & Cold Cups
We generate different random illustrations reflect our brand and design it with our hot cups, to get rid of bordism we found generating special cups for random customers will please the buyer and make it more joyful.
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Iced Cold Brew
8
Project 2.
JAD BRAND IDENTITY,PACKAGING
JAD ()جاد, is a company working for the government of Saudi Arabia, specifically with the Ministry of Entertainment and Tourism. It’s objective to help the government to develop the economy by reviving the tourism industry in the country. We believe that the country, with its rich Arabic culture, hospitable population, and many attractive tourist sights that many potential tourists out there are not aware of, has a tourism industry that has great untapped potential. Our specific area of focus is the brand named ()جاد in English, it’s written as JAD, which means generosity. It perfectly symbolizes the care and love that Saudi Arabia is developing for tourism all over the world.
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أء
أبجدهوز
TYPOGRAPHY
Aa
ABCDEFG abcdefg
American Typewritter
KufiStandard
HEADLINE: Semi Bold
HEADLINE: Regular
SUBHEAD: Condensed
SUBHEAD: Regular
BODYCOPY: Regular
BODYCOPY: Regular
ج J
COLOR PELLETS
HEXACONE #B5651E R 181 G 101 B 30 C 23% M 66% Y 100% K 10%
HEXACONE #B5AE37
HEXACONE #2F7D32
R 213 G 174 B 55
R 47 G 125 B 50
C 18% M 29% Y 94% K 1%
C82% M 28% Y 100% K 14%
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Illustrations for the packaging
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Packaging
The top of the package
Dates on the middle with Palm’s leaves
Sauce attached with the palm tree
Holder at the bottom include arabic peotry’s
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Packaging
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Project 3
VISTA GREEN BRAND IDENTITY,PACKAGING
Vista Green is a new fast-casual restaurant located in Riyadh, Saudi Arabia. They have a contemporary twist on a timehonored street-food fave. Vista Green provides homemade culinary creations that deliver what today’s savvy consumers want: fresh, exotic flavors, and healthy eating, every time. Develop a clean, new, and adaptable character effortlessly versatile with diversifying openings. The brand ought to see commercial and recognizable, indeed even though they are entirely new.
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illustrations
Typography
Colors
Armstrong Bold
AaBbCc 012345
#f2efd7
#d7ae2b
#9dc050
#f2efd7
#f2efd7
#f2efd7
#f2efd7
#f2efd7
Noto Nastaliq Urdu
أثت ٠١٢٣٤٥ Regular
22
Menu
24
Apron
Takeout
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Website
Application
28
Store
A simple and minimalistic approach enabled us to create a memorable and high impact identity system using key brand elements. The combination of the logo, typography, colors, and patterns helped create a dynamic language unique to Vista Green. Different messages allowed us to target specific audiences, from business professionals to university students. Mixed in with rich and enticing food photography, the overall visual system stands out and redefines freshness and friendliness.
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Project 4.
JOY’N BRAND IDENTITY,PACKAGING
This is a company that explores the satisfaction of a sensory experience with hands on learning. We are an art retail store that sells kits allowing one to challenge and explore the realms of science, construction, and creativity. We provide a creative space that is out of the ordinary to escape the stress of everyday life. We are a dynamic store that believes in art as therapy, to help overcome anxiety, focus on self-care, and happiness. We encourage all customers to explore our store and create in a space they can enjoy, Our company represents a brand identity that is creative, dynamic and exploratory!
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Typography
Colors
AvinerNext Rounded Bold Bold
AaBbCc 012345 Skia Regular
AaBbCc 012345 34
Busniess Card
Brochure
36
Website
38
Store
40
Project 5.
Specimen Book Branding
Specimen book will celebrate the life and work of Adrian Frutiger. The Avenir french word for future font was produced as another real alternative to the Futura design, so we created book based on a song lyrics called Genuis, we found it reflect the Future and the intellegence.
ge- ge
ge- ge-
genuis
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The Cover
44
Pages
46
Project 6.
Higene Application
A coloful cast of virsues made the world in panic! Higene have put in lab coats and grabbed capsules! Now they are ready to eleminate those unruly viruses. Higene is a kids game aimed at children aged 4-8 and takes children on a journey learning about bacteria and virsues. The concept is looking for a fun, free, and simple educational app to help kids gets aware of virsues and stay clean. Parents also can order medical kit for their toddlers which is iclude sanatizers, masks, gloves and soaps to persuade the kid by telling them if they stay clean their become powerful.
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Kids app
The name of Higene came from “Hygiene� conditions or practices conducive to maintaining health and preventing disease, especially through cleanliness.
Colors #f3ec33
#f3ec33
#a8d19b
#75d2f4
#f38284
App Icon Typography
Header
Futura
Subhead
AvinerNext Round
Body copy
Futura
(Condensed Medium)
(Bold)
(Condensed Medium)
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Game Pages
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Clear stages by getting rid of all the virsues before your limited number of capsules run out. Using leftover half-capsules by dragging thrm through blocks to fill gaps, or change the order of given capsules into the stage at the same time.
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Project 7.
Vircle Application
A Vircle app generated to take control of your health information. The new and improved mobile version of your personal health record, power by Vircle, is easy to use and easy to navigate. Vircle app integrates with the Apple Health app and allows you to see your health data in a broad clean way, by allowing you to drill down to more details in an easy and quickway! The goal is to help you understand your health, sleep, stress, and fitness at the same time it’s tracking your activities and keep up with you to make sure you’re in the prefect shape.
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Health Tracker app UX&UI case study
The name, Vircle; came from the V shape and your circle daily routine. The colors we chose we found it reflect the cleaness and healthness.
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You can build a profile to share health your data with friends in the home screen
We generate drink water reminder helps you stay hydrated by building a drinking plan by reminding you how much water your body needs, will track your hydration and gently remind you to drink water to fulfill your goal.
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Timeline visualizes your heart rate each day with interactive graphs that make it easy to spot trends and irregularities.
Find a new habit you’ll love. Over time, you can learn how your habits affect your health and have more informed background
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