R I T Z Ritunjay Saraf Industrial Design
EDUCATION B FA in Industria l Desig n, Ca lifo rnia Co lleg e o f the A r ts, Sa n Fra nc isc o,
2018
SK ILLS
Ritunjay Sar af
So lid Wo rks
Sketc hin g / I de ation
Rhino c ero s
Mo del-mak in g
A do be Illustra to r
3D Printin g
A do be Pho to sho p
CNC Ro u tin g
A do be Indesig n
La ser C u ttin g
rsaraf@cca.edu 415 425 7856
L ANG UAG E S
Key Shot
WOR K EX • A rth Cera mic s,
Eng lis h Hindi
desig ning the c o mpa ny lo g o . • Ved a nta A c a d emy, public a tio ns depa rtment.
WHY DESIGN? Desig n ha s c o nsista ntly been o ne thing in w h ich I lose my self. It truly bec o mes a bo ut the jo urney, ove r an an x ie ty to rea c h the destina tio n. It a lso pro v ides me with th e o ppo rtunity to to uc h liv es in simple, yet me an in gf u l ways.
SMOKE ALARM
FIRE EXTINGUISHER
TRIMMER
OXO HUSH!
P ROBLEM As a point of tradition, smoke alarms are objects that are truly at the mercy of accountants, engineers, and low cost point sales. They are objects of legal necessity, and as a result are so often not granted the design investigation that we give to so many other products.
How might we make these objects that are typically overlooked, something to be admired & sought after?
D EFININ G THE BRAND OXO is dedicated to provide innovative products that make everyday living easier. Their “question everything� process & relentless attention to detail uncover the best solutions for lifes everyday tasks. Keeping their philosophy in mind, along with their choice of materials among their OXO On line of products I came up with a design solution that could resonate with their brand identity. Br and Audit
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D EFININ G THE MARKET OXO has been recognized globally for not only how its products benefit end users, but also for its sensible business model.
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I studied the market to find a place for the OXO smoke alarm. The balance between technology and price could give customers an opportunity to install an OXO smoke alarm in every room in their homes. Since it’s required as per US law.
HIGH TECH LOW TECH
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IDEATION S KE TC HE S The for m a n d details in each sketch a re i nspi red f rom cu r rent OXO produ c ts to ma i ntain brand identit y.
RAPID PROTOT YPING Selected details were translated into rough models to test the scale and get a feel of the f i nal direction.
INS TALL ATION • Screw the magnetic mount to the wall. •Twist the mount to allign it with the walls. • Click the back-slot onto the mount.
REMOTE The magnetic hush button remote prevents users from climbing onto furniture, or jump frantically to hush an unfortunate alarm.
Back Cover
Air & Speaker vents
Side Cover
PCB
Sensor
Batteries
Battery Compartment
Shield
Enclosure II
Enclosure I
LED
Hush Button
O X O
E E R FI
I T X
G N
S I U
R E H
FORM The form study for the smoke alarm was taken a step further to create the OXO Fire Extinguisher. A similar form language was maintained to make them cohesive. OXO products are known for their handles / grips and even have a “Good Grip” line of products catered towards Arthiritis victims. Hence, the Fire Extinguisher dedicates much of its real-estate to its grip to maintain OXO’s reputation and brand identity.
1 GRIP Pick up Extinguisher.
2 SAFETY BUTTON Unlock safety button.
3 NOZZLE Aim nozzle at the fire.
4 TRIGGER Press trigger.
5 BOTTOM COVER Change cannister.
LED Safety Button Top Cover
Nozzle Trigger
Handle
Body
Bottom Cover The LED lights up when the OXO smoke alarm senses smoke.
Cannister slot
TR I M M E R S F O R P RO F E S S I ON A L
P ROFES S I ON AL I N S I GHT
“I feel sparking a conversation with my client is just as important as flawless hairdressing skills. I believe my tools can help build this relationship.” Antionette henderson
“Heavy equipments give me control, but as the day goes by I wish they got lighter.” Rafael Gomez
“For others it maybe about cooking or painting, but for me its about grooming.” Roxanne Suica
C HALLEN GES
1 BATTERY Some professionals forget to charge their tools due to packed schedules.
2 HEAT & WEIGHT Hot and heavy tools tamper with their control.
3 HANDLES / CORDS Fixed handle sizes and cords obstruct their flow.
I DEAT ION
FI N AL CON CEPT
Blade hight display
Detachable trimmer head
When one handle runs out of juice, the spare one is ready to go. This way the barber / stylist is rest assured about the battery life.
Battery display
The twin handle solution also resolves the challenge with entangled cords, offers professionals with seperate handle sizes to work with, and prevents each handle from over heating.
Tall & lighter handle
Short & heavier handle
Battery display for handle 2
Battery display for handle 1
Charging dock
P ROTOT YPI N G
The prototype was mocked up to get a tangable feel of the final concept and was kept white to test how light would flow along its surface.
LET’S CONNECT!
rsaraf@cca.edu | 415-425-7856