procesfolio Bachelor Graphic Design Randi Serup
2015 2016
content 4
Art campus
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I like (not)
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INTEGRATED
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koffie op de koffie
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kortrijkse kunstwerkstede de coene - art deco
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Venice Printmaking
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Identity
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ways of seeing dark things
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personal Blog
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Drawings
this is not how an art school looks like Evi Peeters
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Art campus
Art Campus
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Art campus The fact that Sint-Lucas Antwerp is moving to a new facility opens a new possibility to rethink what a campus is supposed to be. How will you be learning working, designing and living in the near and more distant future? What are your wishes (small and large) for our new arts campus? The result of this research will be presented to the board and the architects in charge of the new art campus. After the collaborate brainstorm sessions and the target themes were divided I started to document as much of the present school as possible. First I collected data from the school and from the students and teachers themselves through surveys. Then I went on a journey to document the school using photography searching for that elusive thing which makes Sint-Lucas, Sint-Lucas. Before starting my education I had heard good things about Sint_Lucas Antwerp from former students and the one thing they all seemed to agree on is that it is a special atmosphere which makes this school such a nice school to attend. And so I went looking for this special feeling that Sint-Lucas seems to emit out of every hook and cranny. Whether it be in the buildings themselves or on a small detail on a doorknob which you pass and unconsciously register several times a day. There are many traces of use throughout the school which gives of a ‘homey’ feeling which encourages the students. A new and ‘clean’ facility will not feel quite as home until the inhabitants make it so. I wanted to document de feel of this old school so that we may take it with us to the new campus and not forget about it. The final result was printed on an A3 format and contains 32 pages.
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Art Campus
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Research books
Art Campus
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Mapping out Sint-Lucas Antwerp
Art Campus
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Mapping out Sint-Lucas Antwerp
Art Campus
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Concept try-outs
Art Campus
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Art Campus
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Searching for that SLA essence
Art Campus
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Art Campus
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Eindproduct
Art Campus
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Eindproduct
Art Campus
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creativity is about making connections
Steve Jobs
I Like (not)
i like (not) This publication is a search for yourself. What are my roots? What are my interests? What is important in my life? What is my worldview? What do I like and what not? And why do I like/dislike it? Is there a connection between likes and dislikes? Will there be a connection? What is the connection? As I was brainstorming I came across a connection which I thought was interesting to investigate. Being a foreigner puts me in an difficult position to express my likes and dislikes because some of them are of cultural significance. Also it was not possible for me to gather items from my childhood in Denmark because of the distance. Some items were out of my reach while others significant to my generation had disappeared with the coming of the new generation. I wanted to visualize this displacement in my publication and so I started to tear some pictures apart displaying both the destroyed picture and the tear. I wanted to remove certain items from their context and put them in a new one just as I have found myself in a new context. The findings are visualized through simple and clear communication separating the likes from the dislikes through typography, photography, drawings, collages, ... As the pages follow each other certain combinations influence or strengthen the mold. The result is printed on 80 pages with custom format (198 x 280)
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I LIKE (NOT)
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Research books
I LIKE (NOT)
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Making connections
I LIKE (NOT)
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Final product
I LIKE (NOT)
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I LIKE (NOT)
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integrated Integrated is a biannual international design conference which offers a platform for the compelling relation between art, design and society, and wallows therefore in the polemics of this discourse. It is organized by St Lucas School of Arts Antwerp & deSingel Antwerp and every year the focus of the conference differs. Integrated 2015 (‘The change from within’) manifesto: “It seems that the great paradigm shift has begun. Accepted ideas are influencing, nudging, pollinating and contesting one another. Even though it is hardly visible yet, the paradigm shift cannot be held back, even though every day frenetic attempts are made to do so. Our social structures are tested daily as regards their sustainability, and genuine issues mix seamlessly with extrapolated nonnews, which washes over us daily and forces us into arguments and polemics. Something we often eagerly help feed, by liking and tweeting, often delivered without any nuance. The delusion of the day threatens to take control of our minds, our reason, our actions. Neither can designers or artists escape it as they try to stand by their beliefs, sometimes averse to – but also full of– opportunism. As in a reaction there emerges a kind of microclimate, where the obvious clichés are rejected and where integrity as a concept is valued once more. And designers (of whatever kind) must ask themselves whether they still want to design or restyle an umpteenth product, or do something else, something which has never been imagined but which is badly needed.” - Hugo Puttaert. The assignment was for teams of 3 students to make a one-minutefilm to be shown during the Integrated confrence. Content and form of the film were preferably artistic, experimental and nonconventional.
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INTEGRATED
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Shortfilm in collaboration with Robbe Schrijvers and Katrien Hens
INTEGRATED
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Shortfilm in collaboration with Robbe Schrijvers and Katrien Hens
INTEGRATED
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EXpo: koffie
op de koffie Cafes and coffee roasters are everywhere in Antwerp today. Which makes sence because 25 billion cups of coffee is stored in the port of Antwerp per year. Since the beginning of last century several coffee roasters settled in the city center, but were forced to move to the city edge in the 1960ties. Today we cannot walk in the street without seeing a cafe or an artisan coffee roasting bar. In Nottebohm room of the Hendrik Conscience Heritage Library the exhibition “Koffie op de koffie” shows the story of coffee bean to cup. The production, import coffee, the rich history of coffee roasters and brands all covered. In the context of this event I worked as a volunteer to help set up this exhibition. My contribution was mainly collecting photo’s to be presented at the exhibition and printed in the catalog. And so I went searching for traces of coffee in Antwerp city and visited the coffee roaster business Koffie Verheyen. They were so kind as to let me have a look around their facilities and collect materials. The exhibition at the Hendrik Conscience Heritage Library is part of the project Antwerpen Koekenstad which also hosts the Pateekes Week and Chocolate Week. The exhibition ran between 30 of January and 13 of March 2016.
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EXPO: Koffie op de koffie
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Besides pictures and objects the expo also contains a couple of interactive displays
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Vernissage
The Nottebohm room in the Hendrik Conscience Heritage Library
Panels displaying info about Coffee Verheyen
EXPO: Koffie op de koffie
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EXpo: Kortrijkse Kunstwerkstede De Coene - Art Deco The Schotense Heritage Council organized an exhibition on Art Deco with both information about this important art movement as well as various objects, paintings and furniture from that time. Very important for the furniture and interior design during that period was the Kortrijk Kunstwerkstede Brothers De Coene. Founder Jozef De Coene was more than a carpenter, he also painted himself and allowed himself to be surrounded by the most important artists of the period. The heyday of Art Deco was the interwar period between WWI and WWII. Art Deco was no movement. There was no founder, no manifesto and no philosophy. The style originated simply because designers and craftsmen in Paris after World War I were the encouragement of the demands of a society in reconstruction. Belgium had important representatives in Art deco such as the Kortrijk Kunstwerkstede Brothers De Coene. Over the course of 40 years it grew from a one-man business to a company with 3,000 employees and more than twenty different departments. The beginning of World War II was also the end of the art deco period in Europe. And unfortunately by World War II and the bombing of Kortrijk heaps of work by De Coene have been lost. This exhibition brings art deco, the Kortrijk Kunstwerkstede as wel as the artists friends surrounding Jozef De Coene together in one exhibition. My contribution is the graphic design surrounding this exhibition which include poster and mailing design and the exhibition catalog.
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EXPO: Kortrijkse Kunstwerkstede De Coene - Art Deco
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Final product - Catalog
EXPO: Kortrijkse Kunstwerkstede De Coene - Art Deco
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Final product
The catalog contains 60 pages displaying some key items from the exhibition along with further information on the style periode of Art Deco
Right: Invitation to the opening of the exhition Leftt: Exhibition poster
EXPO: Kortrijkse Kunstwerkstede De Coene - Art Deco
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Ronde Art Deco salontafel met ingebouwde verlichting uit De Coenecollectie
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Vernissage
Norbert Poulain (author), Noel Hostens (author), Harrie Hendrickx (curator), Ron Clarijs, Randi Serup, Philip De Craene
EXPO: Kortrijkse Kunstwerkstede De Coene - Art Deco
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the true artist helps the world by revealing mystic truths
Bruce Nauman
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Venice Printmaking Venice Printmaking
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Venice Printmaking In collaboration with students and invited artists we developed an exhibition concept in the form of the ‘INKT’ edition. The publication consist of 20 individual A4 pages exist that are numbered and bundled into a signed and folded A0 poster. Each print is made in 100 editions which are presented next to the work of the chosen artist. The artists were invited to question their own practises and commemorate their work in the context of the reproducible image. I chose to comment on a work by the Belgium artist Dirk van der Eecken who among other things works around nanostructures. Nanostructures are tiny microscopic particles which together form a pattern and can be found almost anywhere around us. Over the course of my research I learned that although nanostructures are too small for the human eye to see, we can still sense them with our fingertips. This drove me to create something which stimulate other senses than just sight – in fact the blank page contains no visual stimuli but it speaks in volumes at an art manifestation. My ‘Nano’ series consists of 3 A4 lithographic pages which each have a different pattern similar to nanostructures. One page is presented in the “INKT” edition next to the black graphite rubbings of van der Eecken. During the exhibition at the Venice Biennale each of the members of the Venice Printmaking workshop were present to interact with visitors and present their work. To enhance the process of making these works I documented it and edited a short film. ‘Nano – the making of ’ shows the technique on how these works came to be followed by an interview where I explain the story behind it.
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Venice Printmaking
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Research books
Venice Printmaking
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Moviestills “Nano - the making of�
Venice Printmaking
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Moviestills “Nano - the making of�
Venice Printmaking
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Final product
The ‘INKT’ publication is a collection of the work by the members of Venice Printmaking and contains a plan of the installation at the Venice Biennale 2015
My own addition ‘Nano’ is a series of lithographic prints inspired by the work of Dirk van der Eecken. The ‘INKT’ publication contains one of the 100 versions of my work presented next to a work by van der Eecken as seen below
Venice Printmaking
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Top: The ‘INKT’ publication on display Right: The ‘Nano’ series and the movie ‘Nano - the making of ’ on display
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Sint-Lucas Pavilion exhibition, Venice Biennale 2015
Venice Printmaking
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RANDI SERUP GRAFISCH VORMGEVING
dont try to make beautyful books
Theo Jansen
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identity
Identity
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identity With the prospect of finishing my education I was in need of a soliciting tool that could present me as a graphic designer and showcase my portfolio. I wanted an online tool because I needed to reach and be reachable by others online. And I wanted to make an offline tool simply because i like prints and wanted to have something tangible. I first started brainstorming to see what I wanted my identity to communicate. I wanted for it to be recognizable and to have a personal touch but at the same time this would be my commercial identity and had to emit professionalism. At the end I chose to ad a bit of my native language to make it more personal. The chosen word catches the eye and is still readable to English speakers. Next is a explanation on the Danish pronunciation which I added to establish my origin and because I thought if nothing else it serves as a talking subject when presenting my business card. To increase my presence online I acquired the domain www.serup. be and started selecting my portfolio. On my website you find a selection of my work and hyperlinks to my other online accounts and a contact form . Each project is followed by an introduction along with an image gallery showcasing my work.
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Identity
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Research books
Identity
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Final identity
My commercial identity is very straight forward and shows of my works while being honest and welcoming. My website displays a selection of my work on various formats and contains hyperlinks to my other accounts and a contact form for easy mailing.
Identity
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on the walls of the cave only the shadows are the truth Plato
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https://www.serup.be/
ways of seeing dark things Ways of seeing dark things
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ways of seeing dark things For this project I wanted to research some of the underlying theory behind graphic design and our visual perception. I was fascinated by the study of semiotics and wanted to know more about how we perceive our environments. After having buried myself in studies of our visual perception and it’s limits ranging from perceptual experiences to optical illusions I returned to the oldest story on perception, Plato’s ‘Allegory of the Cave’. In the story Socrates describes a group of prisoners chained in a cave where their only reality is defined by shadows cast by objects out of view. Plato says that we all live in a shadow world where everything we see is an illusion. Extending my search to include a theory on shadows I came across a most interesting book that would be my second source material. ‘Seeing dark things’ by Roy Sorensen is a fascinating and thought provoking book with engaging anecdotes on shadows. Sorensen arguments on shadows gives food for thought even if they sometimes provoke one to construct and defend alternative views. The structure of the finished booklet is inspired by the Socratic debate which is a form of dialectical method. It is a form of dialogue based on asking and answering questions to stimulate critical thinking and to draw out ideas and underlying presumptions. The pages of the booklet depict an imaginary dialog between Socrates and Roy Sorensen as they discuss the perception of shadows and the reader may form his own conclusions. The folded leaflet is my attempt at an contemporary interpretation of the ‘Allegory of the Cave’ scenario. Photograms are effectively photo’s of shadows and it is the task of the viewer to tests his ability to recognize the shadows. I challenge the viewer to question what rethink what he/she believes to know about shadows. To observe these objects with an open his mind and to view them in a new context or perhaps with a new function.
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Ways of seeing dark things
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Research books
Ways of seeing dark things
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Photo experiments with light table
Ways of seeing dark things
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Photo experiments with overhead beamer
Ways of seeing dark things
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Ways of seeing dark things
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Photo experiments with photograms
Ways of seeing dark things
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Photogram typeface
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Final product - booklet
Ways of seeing dark things
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Final product
The final product consists of a booklet containing an imaginary dialog between the philosophers Sokrates and Roy Sorensen and a folded leaflet with a collection of photograms all bundeld up in a casing
Ways of seeing dark things
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https://randiserup3bagvsintlucasantwerpen20152016.wordpress.com/
Personal blog
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https://randiserup3bagvsintlucasantwerpen20152016.wordpress.com/
Personal blog
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https://randiserup3bagvsintlucasantwerpen20152016.wordpress.com/
Personal blog
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Drawings
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Drawings
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Selfportraits
Drawings
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Drawings
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Drawings
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Drawings
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www.serup.be