Marketing Procurement and Beyond By Ronald Hedley
In late summer, as the northern hemisphere commenced tilting away from the direct rays of the sun, Barry Byrne, Head of Global Marketing and Retail Procurement at Adidas, shared his sanguine vision of marketing procurement’s luminous future. His quintessential belief is that people have an innate capability to be great and that procurement’s future is bright. The following compilation of Byrne’s thoughts (in italics) captures his message:
The Capability to Be Diverse I firmly believe in the importance of diversity, particularly when it comes to creating a winning culture. It takes diversity to see the world from many different angles. Diversity is critical.
The Capability to Be a Family Treating your team like family, engaging emotionally isn’t the wrong thing to do; it’s the human thing to do. People are people. We have many differences, but, at the end of the day, we all want to be recognized, to be a part of something bigger, to drive change, and to grow and develop. (Excerpt taken from Byrne’s article “Make Your Team Your Family”)
The time’s right to be more progressive, to actively promote female leadership within our industry. I know that diverse teams are healthier, happier places to work. They drive an equal share of competitiveness and collaboration. Teams working together deliver great personal and business outcomes. (Excerpt taken from Byrne’s article “Diversity--The New Procurement 2.0--My Experience”)
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