ProcuRising Q4 2020

Page 12

Let’s

MAKE

a

DEAL

to Embrace

By Andy Beth Miller

You could cheekily say that Austin Dittrich—via his role in Purchasing, In-Car IT & Innovation at Volkswagen Group of America—drives a hard bargain. He also knows what it takes to succeed. As we sit down for our interview, Dittrich quickly points me toward the subject of digital transformation, which I soon realize is a treasure trove of useful technologies that will help as we all make our ways, attempting to navigate this seemingly narrow path the best way possible.

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