R3's 2024 Global Agency Family Tree

+ WPP Revenue US $18,985M + AKQA Group AG AKQA IC ArcTouch DM Grey AG Made Thought DeB Map OS Universal Design OS + Burson AG Burson PrC AxiCom PrC GCI Health PrC PSB Research Re + Choreograph DaC + GroupM AG GroupM IM EssenceMediacom DM Mindshare IM mSix&Partners IM Nexus AI Wavemaker IM + Hogarth Pro Makerhouse Pro + Ogilvy AG Ogilvy IC Ogilvy Experience EM Bottle Rocket DC CBA DeB Coley Porter Bell DeB Eicoff OS The Lacek Group DaC Ogilvy Health HC Ogilvy PR PrC Ogilvy Consulting OS AQuest DC DAVID IC INGO IC john st. IC Jussi DM Pennywise DC Social.Lab SoI Verticurl DaC + Specialist Comms & PR 141 Première Sports & Ent Pro Benenson Strategy Group Re Blue State OS Buchanan Communications PrC Breakwater Strategy PrC Clarion Communications PrC CGI Health HC CMI Media Group HC Deeplocal EM Dewey Square Group PrC F.Biz Pro FGS Global PrC Goat SoI iconmobile OS Mando DaC Metro Production Group Pro MJM EM Proto OS Set Creative EM SJR PrC Spafax OS SYZYGY AG TANK HC The Food Group IC Yellow Edge OS + VML AG VML IC BAV Group DeB Berlin Cameron IC The Cocktail OS Corebiz RaE Diff RaE eNext RaE GTB DM The Glitch DC The Hardy Boys IC Hudson Rouge IC KingEclient EM Marketdata DaC Mutato DC NewCraft RaE Obviously SoI Passport DeB Pep OS Prism EM PM Web DM Satalia AI Scholz & Friends IC TAXI IC Try IC Velvet EM Village SoI VOJ OS Zubi ML + Brand Consulting Landor Group DeB Design Bridge and Partners DeB + WPP AUNZ + WPP-Scangroup + The&Partnership + Associates Barrows RaE BPG Group IC Johannes Leonardo IC Kantar Re Majority ML Millipede DC RessourcenReich RaE Smollan RaE Two Circles DaC Yonder Media SoI Urban Vision OS UWG ML + Practices WPP Government and Public Sector Practice PrC Health@WPP HC WPP Sports Practice OS + Publicis Groupe Revenue US $16,093M + Publicis Communications Publicis Worldwide AG (TCC) The Creative Counsel IC Arc RaE Arcade IC ARBH IC Balance Internet RaE Bcube IC Boomerang Pro Carré Noir IC Deepline OS Digitas Pixelpark OS DPZ&T IC Incentiv OS Marcel DC Nurun DC Octopus IC One Touch OS Ove DeB Publicis IC Publicis Diversite ML Publicis Luxe EM Publicis Sport Entertainment OS Publicis Wangfan DC Publicis•Poke IC Rokkan IC Sapient AG2 IC Talent Marcel IC The Community IC The Pub IC Welcomm Publicis IC Wiredcraft DC DigitasWysiwyg DC Saatchi & Saatchi AG Saatchi & Saatchi IC Saatchi & Saatchi X EM Team One IC Conill IC Kitchen IC Like A Rainbow IC BBH AG BBH IC Zag IC Leo Burnett AG Leo Burnett IC Arc Worldwide RaE Beacon Communications IM Fallon IC Turner Duckworth DC Metadesign DeB Digitas AG Digitas DM Liquorice DM 3Share DM Razorfish DM MSL AG MSL PrC 20:20 MSL PrC AKA PrC Domaines Publicis PrC Kekst CNC PrC Luminous EM North Strategic PrC Notch Video PrC Publicis Consultants PrC Publicis Live EM Taylor Herring PrC The Practice PrC Publicis Production AG Cheat Pro Content Factory DC Everyday Content DC Harbor Pro IQ Productions Pro OpticNerve Pro Optix Pro Prodigious Pro PXP Pro Translate Plus Pro VideoNerve Pro + Publicis Media Advertise BG DC Bizon OS CJ Affiliate IM Performics IM Perlu IM Profitero IM Publicis Collective DM Spark Foundry IM Starcom IM VIVnetworks IM Zenith IM Publicis Sapient AG Changi DC Corra DC Practia DC PS AI Labs AI Publicis Sapient DC Tquila DC Tremend DC Health AG BBK HC Digitas Health HC Discovery HC Heartbeat HC insync HC Langland HC Payer Sciences HC PlowShare Group HC Publicis Health HC Publicis LifeBrands HC Publicis Resolute HC Razorfish Health HC Real Science HC Saatchi & Saatchi Wellness HC Epsilon AG Epsilon DaC CitrusAD OS Retargetly DaC Yieldify DaC AG AI IC DeB DaC DC Agency Group AI Integrated Creative Design & Branding Data & CRM Digital Creative DM EM HC IM ML PrC Digital Media Experiential Marketing Healthcare Integrated Media Multicultural PR & Comms Pro Re RaE SoI W3 OS Production Research Retail & e-Commerce Social & Influencers Web3 Other Services www.rt hree.com DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES AGENCY FAMILY TREE + Interpublic Revenue US $10,889M + Mediabrands AG Ensemble DC ID Media IM Identity OS Initiative IM IPG Commerce RaE IPG Media Lab OS Kinesso DM MAGNA IM Mediahub IM Mediabrands Content Studio OS Media Experts IM Orion IM Promoqube SoI Rapport OS Tierney IC UM IM + McCann Worldgroup AG McCann IC Casanova//McCann ML Chase Design DeB Craft Pro FutureBrand DeB McCann Health HC Momentum Worldwide EM MRM DC RafterOne OS Weber Shandwick PrC + MullenLowe Global AG + FCB AG FCB IC FCB/SIX DaC FCBX EM FCBRed RaE Hellocomputer DC HelloFCB+ IC New Honor Society IC + IPG DXTRA AG Cappucino DC Current Global PrC Devries Global PrC dna Communications HC Flipside Health HC Genuine DC Golin PrC Hugo & Cat DC Jack Morton EM KRC Research Re Octagon EM Powell Tate PrC R&CPMK SoI R/GA IC Resolute Digital DM That Lot Pro United Minds OS Virgo Health HC + IPG Health AG Area23 HC FCBCURE HC FCBHealth HC Humancure HC IPGHealth HC FINE HC Neon HC + Other Agencies Acxiom OS AXIS ML Avrett Free Ginsberg IC Big Family Table DC Black Glass Consulting OS Campbell Ewald IC Carmichael Lynch IC Deutsch LA IC Elephant IC EP+Co Pro Futures Sport Entertainment Re hedy DaC Huge DC IPG Studios Pro IW Group EM Performance Art DC sociedAD IC Steelhead Pro The Famous Group EM The Martin Agency IC TRAVERSE32 Pro + HAKUHODO Revenue US $4,394M + Hakuhodo AG Hakuhodo IC Hakuhodo Consulting DeB Hakuhodo Digital DC AdGlobal360 DC Ailove Digital DC Ashton Consulting PrC backs Group DaC eNAV Marketing Services IC chuo-ad shinsha IC Earth hacks OS Edge International PrC HILL Re IdeasXMachina Advertising IC GIMC Hakuhodo IC Growww Hakuhodo Group AG Hakuhodo C. EM Hakuhodo Cabin Pro Hakuhodo Casting & Entertainment OS Hakuhodo Cheil IC Hakuhodo Connect OS Hakuhodo CreativeVox PrC HAKUHODO Gravity Pro HAKUHODO KEY3 W3 HAKUHODO Medical HC HAKUHODO PLANNING HOUSE DeB HOLOGRAM DeB HYTEK IC iichi RaE Figment DC Kingdom Digital Solutions DC MA&TH Entertainment Network AG Media Intelligence Group IM Media Insight IM NJYN IC OZMA PrC Pilot Hakuhodo PrC PMG IC PRODUCTS Pro SIX DC Socius IC Southpaw Communications IC Spontena AI Spicebox DC Square Communications EM TBWA Hakuhodo IC TBWA G1 IC The Joy Agency OS The Thinc Group IC Winter Egency DC Wolf BKK IC wondertrunk & co. OS + Daiko Advertising AG + IREP AG + SoldOut AG + YOMIKO Advertising AG + Hakuhodo DY Media Partners AG Hakuhodo DY Sports Marketing OS Hakuhodo DY Music & Pictures OS Hakuhodo DY Outdoor IM Advertisement EDI Center OS ALL BLUE IM Asahi Advertising IM Data Stadium IC HUUM RaE ONESTORY DeB SP EXPERT’S RaE stepdays DM STORIES IC Super Network IM + D.A. Consortium AG DAC IM IDAC IM ADPRO IM ARROVA W3 eMFORCE DC HAKUHODO I-STUDIO DC Infocubic DM Innity Corporation RaE Platform One IM Torchlight SoI UNITED DM Yengage DC + kyu AG ATÖLYE DeB BEworks OS C2 International EM Gehl OS Godfrey Dadich Partners PrC IDEO OS Kepler Group DaC Lexington PrC Public Digital DC Red Peak Group DeB Sid Lee IC SYPartners OS + Hakuhodo DY Matrix OS + HAKUHODO Technologies OS + Hakuhodo DY Corporate Initiative OS + Independents + Independents Amplify IC Ansira DaC Ariadna AG Artefact DM BBD Perfect Storm DeB Brainlabs DC Brunswick Group PrC bythenetwork AG Cramer-Krasselt IC Croud DC Derse EM Edelman PrC Emperor IC ICF Next IC iCrossing DM Syneos AG Fishawack Health AG Freeman EM Harte Hanks PrC Horizon Media DM Imagination EM INNOCEAN IC isobel IC Klick Health AG LiveRamp DaC M&C Saatchi IC Match Marketing AG Mother IC MSQ AG Next 15 AG Project Worldwide AG Real Chemistry HC Reply DC Rodgers Townsend IC RPA IC Serviceplan AG Sideshow Group AG The Marketing Store IC TIPi Group AG Transmission IC TRG IC UNLIMITED IC WE Communications PrC Wieden+Kennedy IC Valtech DC Agency Tree Revenue Estimates • All revenue is estimated based on FY 2023 company reports, open-source data, and R3 research insights • Japanese agencies are based on Calendar FY2023 • Conversion to US$ uses the average exchange rate for 2023 About R3 • R3 is a leader in global, regional, and local consulting on improving the effectiveness and efficiency of marketers and their agencies. We work with twelve of the world’s top twenty marketers including Unilever, Samsung, Mastercard, Colgate, Procter & Gamble, BMW, L’Oréal, and McDonald’s. + Consultancies & Other + Accenture Accenture Song AG Droga5 IC + Attivo 303 Mullenlowe IC Deutsch NY IC Mediahub ANZ IM Profero Mullenlowe DaC Harvey Cameron PrC Hill Holliday PrC Farrimond RaE Gorilla Pro Rhubarb Lane Pro Rainmakers DM Tonic PrC + Bluefocus AG + BrandTech 55 IC Acorn-i RaE Brandtech RaE collectively SoI DP6 OS Gravity Road DC Mobkoi DC Oliver OS + Chime Chime360 IC CSM IC VCCP IC + Deloitte Deloitte Digital AG TWG OS + DEPT DEPT DC BASIC DeB BYTE OS DOGSTUDIO IC FACTOR-A/DEPT RaE FEED DC HELLO MONDAY DC MELON EM RAYBEAM OS SHOPTALK EM STUDIO DUMBAR DeB TEKNOPOINT EM Two Bulls IC WEB3 OS + Fimalac Jellyfish DC + Globant Gut InC + IBM Aperto DC Bluewolf DaC Ecx.io DC IBM iX AG Vivant Digital OS + PwC PwC Digital Services DC + S4 Capital Media.Monks IM + Vayner X Eva Nosidam Pro Gallery Media Group DC Tingley Lane IM The Sasha Group OS Vayner Commerce RaE VaynerMedia IM Vayner3 OS + Plus Company 55 rush OS All Inclusive Marketing EM Aperture 1 EM Camp Jefferson OS Citizen Relations PrC Cossette EM Hello SoI Impact Research Re Jungle Media EM K72 DC Kobe IC Level 11 EM Magic Circle Workshop DeB Make My Day EM Mekanism DeB Metta SoI Middle Child DeB Munvo SoI Septième EM Socialize SoI The Narrative Group EM Visionnaire DC We Are Social DC DM IM OS + Dentsu Carat IM dentsu X IM DENTSU CREATIVE IC Dentsu Creative IC Whitespace DC iProspect IM EBP RaE MuteSix IM Merkle AG Cardinal Path DaC DEG DaC Merkle b2b DaC B2B Int. OS DWA OS gyro OS Sokrati DaC Fractal Ink EM Ugam DaC + Other Agencies Amnet DM Amplifi OS Cardinal Path DM Cox Inhall Ridgeway PrC Data2Decisions DaC dentsu One IC dentsu Redder IC Dwi Sapta IC Gleam Futures OS ICUC SoI M8 IC Mediasal IM MKTG EM MWO IM People & Screens IM Posterscope IM Propeller Films Pro Red8 IC Re:Production Pro SMG OS The Story Lab OS + Dentsu Group Revenue US $7,679M + Cheil Revenue US $2,557M + Cheil Cheil Worldwide IC Barbarian DC BMB IC Cheil Centrade DC Cheil PengTai DC ColourData OS Experience Commerce DC Iris IC McKinney IC One RX RaE + Stagwell Revenue US $2,527M + Alliance AG Anomaly ACE Activista Pro The Last Silo Pro Unreasonable Studios Pro + Constellation AG 72andSunny Brand Citizens Colle McVoy 10 Thousand Design DeB Exponent PrC The Harris Poll Re Hunter PrC Instrument DC Jemini OS Left Field Labs DC Movers+Shakers SoI Redscout OS Storyline Strategies PrC TEAM EM Team Epiphany EM Tinsel EM + Doner Partners Network AG Doner Dyversity Communications ML Harris Re KWT Global PrC Veritas PrC Meat & Produce SoI Wolfgang Underground Digital Pro Yamamoto + Brand Performance Network AG Assembly IM Brand New Galaxy RaE Bruce Mau Design DeB CPB Forsman & Bodenfors Happy F&B DeB GALE DM Goodstuff IM Kenna RaE Observatory + Comms & Advocacy Group AG Allison PrC All Told Headstand PrC Mono SKDK PrC Sloane & Company PrC Targeted Victory DM + Code and Theory AG Code and Theory DC Kettle SoI Rhythm DC TrueLogic OS + Stagwell AG Emerald Research Group Re INK DM Locaria OS Multiview DM National Research Group Re Stagwell Tech DC TradeX Partners OS 2024 GLOBAL + OMNICOM Revenue US $14,692M + BBDO Worldwide AG BBDO Worldwide Clemenger BBDO Group AG + DDB Worldwide AG DDB Worldwide adam&eveDDB + TBWA\WORLDWIDE AG TBWA\Worldwide Auditoire EM Dark Horses Designory DC Digital Arts Network DC dotdotdash EM eg+ Worldwide Pro GMR Marketing EM Lucky Generals TRO EM + Omnicom Media Group AG OMD IM Annalect DaC Hearts & Science IM PHD IM Ptarmigan Media IM + DAS Group of Companies AG The Collective Agency 720 OS Bright Red PrC Dieste ML Doremus fluent360 ML GS&P GSD&M Martin Williams OS M+P Serino Coyne EM The Marketing Arm Third Ear ML Zimmerman Omnicom Precision Marketing Group Credera DC Critical Mass DC The KERN Agency DaC Organic EM RAPP DC Smart Digital AI sparks & honey OS Targetbase DC TLGG DC Omnicom Health Group Adelphi HC Archbow HC Biolumina HC BioPharm HC CDM HC DDB Health HC entree Health HC Harrison & Star HC Healthcare Consultancy Group HC Link9 HC Snow HC SSCG Media Group HC TBWA\WorldHealth HC Wildtype HC Omnicom Commerce Group haygarth RaE Integer Group RaE TPN RaE TracyLocke RaE Communications Consultancy Space DeB Fleishman Hillard PrC FP1 Strategies OS Hall & Partners Re Interbrand DeB Ketchum PrC Marina Maher Communications PrC PLUS Communications PrC Porter Novelli PrC Siegel + Gale DeB Sterling DeB Wolff Olins DeB + Other Agencies Flywheel Digital RaE Grabarz & Partner CPM OS Integrated Merchandising Systems RaE Signature Graphics OS + Havas Revenue US $3,142M + Havas Creative IC Havas IC Annex88 IC Arnold IC Battery IC BLKJ IC Camp + King IC Conran Design Group DeB Field Day RaE Fuel PrC h/commerce RaE Havas Blink SoI Havas Blvd EM Havas Events EM Havas GENUS OS Havas Host IC Havas Immerse IC Havas People OS Hercules Pro HOY IC HRZN IC L'Agence Verte OS Providence IC Republica Havas IC Shobiz Havas EM TRIPTK Re Uncommon IC Vale Network IC W&Cie DeB Riverorchid IC + Havas PR Global Creative Havas Formula PrC Havas PR PrC Llorente & Cuenca PrC One Green Bean PrC + Havas Red PrC + Havas CX AG arnold fullsix CX DC Boondoggle DC Ekino DC Front Networks DC fullsix PT DC Gate One OS Havas CX helia DaC Intellignos DC Inviqa DC MFG Labs DC Nohup DC Plastic Mobile DC Project House DC Think Design DC + Havas Content at Scale Network Prose on Pixels Pro + BETC BETC IC Traction IC Rosa Paris IC BETC Fullsix DC Maison BETC IC + Havas Edge OS + H/ADVISORS PrC + Buzzman IC + Havas Media Network Havas Media IM Arena Media IM Havas Business IM Havas + IM Havas Market RaE Havas Play SoI CSA DaC + Havas Health & You Arnold (NY) HC Content Assembly HC Havas Gemini HC Havas Health HC Havas JUST HC Havas Life HC Havas Lynx HC Havas M&C HC Havas Mango HC Havas NOW HC Havas SO HC Havas Tonic HC Havas Village X HC Havas Voice HC Health4Brands HC HPS HC Raison De Sante HC Red Havas Health HC Republica Havas Health HC Sciterion HC Symbiotix HC