2023 CREATIVEAGENCIESNEW BUSINESS
India / Apr 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (Crore) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (Crore) No.of Wins 1 1 Wunderman Thompson WT Bengaluru Project , Aditya Birla Estates, Adani Enterprises Ltd., Cross Cloud Partners 32.6 32.6 26 2 2 Havas Worldwide Mamaearth, Mps Interactive Systems Ltd Project, Arzoo (NU), Chalet Hotels Limited Project, Motovolt 28.8 28.8 17 3 3 DDB Mudra Group Mars Pet Care, Telstra Project, Snickers Project, Nuoma Edelweiss Wealth Management Project, Kalyan Silks 23.4 23.4 23 4 4 BBDO P&G - TIDE Project, Jack Daniel’s Tennessee Whiskey, McCain Food 21.4 21.4 3 5 16 Leo Burnett FMCG Client 17.4 17.4 13 6 5 VMLY&R Coke Retainer, ThumsUp Retainer, Lakme Project 16.1 16.1 8 7 6 M&C Saatchi Group Rebel Foods Project 12.4 12.4 4 8 9 Wondrlab Patanjali Foods Limited, Heavenly Secrets Pvt Ltd (pilgrim) Project, Pep Technologies Private Limited (Mcaffiene) Project 11.0 11.0 67 9 7 Centrick Kirloskar - Industrial EnginesK, EFL CSR Project, Kirloskar Oil Engines Corporate Film 10.7 10.7 7 10 8 McCann WorldGroup Reliance Retail Limited, Phone Pe Project, Union Project 9.6 9.6 6 11 10 Grey Group Federal Bank India Project, JM Financial Ltd Project, Diageo, Bacardi Project 6.0 6.0 5 12 11 The Womb Samco 1.4 1.4 1 13 12 MullenLowe Group Lintas Group Landmark Group, Tinder Project 1.3 1.3 2 14 - Performics Hindustan Unilever Limited India 1.3 1.3 1 2023 (Jan-Apr): 193.0 184 2022 (Jan-Apr): 195.5 258 YoY Comparison: -1.3% -28.7%
1
2023 MEDIA AGENCIES NEW BUSINESS
India / Apr 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (Crore) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (Crore) No.of Wins 1 1 EssenceMediacom Vivo Technology, IIFL Securities Limited Finance, Mars Inc Food 50.1 50.1 9 2 2 LS Digital Glanbia Performance Nutrition (India) Private Limited, TVS Credit Services Ltd., V K C NUTS PVT LTD 31.5 31.5 41 3 3 NP Digital Workruit, Science & Humans, Kushni 22.3 22.3 41 4 10 Mindshare Maruti Suzuki India Limited Planning & Buying, Orchard Healthcare Pvt. Ltd. (Orange Health) Planning & Buying 20.8 19.4 9 5 6 OMD MudraMax Sugar Cosmetics, Deviyani, Lupin Pharma 14.8 14.8 9 6 4 Initiative Ministry of Tourism Project, Centuary Mattress, Careleon Business Solutions 12.4 12.4 3 7 14 Performics Cashe 12.4 12.4 9 8 5 Havas Media Motovolt, Paradise Biryani, Biskfarm 10.9 10.9 6 9 7 iProspect National Stock Exchange of India Limited, Dr Lal PathLabs Limited, Adidas India Private Limited 4.2 4.2 8 10 8 m/SIX Pran Foods Local, Pran Foods Local 4.1 4.1 4 11 9 Omnicom Media Group Phillips Domestic Appliance, Jaguar Land Rover India 2.9 2.9 2 12 13 Zenith Pharmaceuticals Client 1.4 1.4 1 13 11 PHD Scapia Cards 0.3 0.3 1 2023 (Jan-Apr): 165.3 146 2022 (Jan-Apr): 97.7 53 YoY Comparison: 69.3% 175.5% 2023 Creative & Media (Jan-Apr) 358.3 330 2022 Creative & Media (Jan-Apr) 293.2 311 YoY Comparison: 22.2% 6.1%
2