R3 2023 March New Business League - Malaysia

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 VMLY&R Telcom Client 1.0 1.03 3 2 2 FCB Offspring Inc., Eco World (Duduk), PepsiCo (Pepsi) 0.5 0.50 4 3 4 Havas Worldwide GSK Project 0.4 0.40 1 4 3 Ogilvy Kimberly-Clark 0.1 0.11 2 2023(Jan-Apr) 2.0 10 2022(Jan-Apr) 5.9 33 YoY Comparison: -65.2% -69.7% Malaysia / Apr 2023

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RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 iProspect Foodpanda 0.8 0.8 1 2 2 OMD Nespresso Offline, Suntory Beverage & Food, Samsonite 0.3 0.3 3 3 3 Wavemaker Danone Nutrition 0.2 0.2 1 4 4 Havas Media Sun Life, Lululemon Performance Media / Social Media 0.1 0.1 2 5 8 Starcom Cathay Pacific Airways Limited 0.1 0.1 1 6 5 Initiative KWSP, SP Setia Project 0.08 0.1 2 7 6 PHD Time.com 0.1 0.1 1 8 7 M/SIX EPF (Employee Provident Fund) Local 0.1 0.1 1 2023(Jan-Apr) 1.4 13 2022(Jan-Apr) 0.6 13 YoY Comparison: 116.9% 0.0% 2023 Creative & Media (Jan-Apr) 3.4 23 2022 Creative & Media (Jan-Apr) 6.5 46 YoY Comparison: -47.3% -50.0% METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.

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