www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia/ April 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Y&R
Mitchell Shire Council, Translink Project, Hallis Recruitment Project
3.67
3.67
2
2
DDB
Telstra Awards, Opera Australia, Sustagen Project
2.75
2.75
3
4
McCann WorldGroup
Digisocial, Department of Health and Gambling
1.40
1.40
4=
3
Ogilvy
Activision, G.H.Mumm, News Limited Project
1.00
1.00
4=
5
Lowe
Office of Road Safety
1.00
1.00
6
7=
Leo Burnett
Peters Ice Cream, Symantec Project
0.94
0.94
7
6
Publicis
NT Tourism Project, Personalised Plates Queensland
1.05
8
7=
Clemenger BBDO
Legacy
0.50
0.50
9=
9
JWT
Michelle Bridges
0.30
0.30
9=
10=
Grey Group
Bulla Dairy Foods,
0.30
0.30
10=
10=
M&C Saatchi
0.00
0.00
10=
10=
SapientNitro
0.00
0.00
10=
10=
Saatchi & Saatchi
0.00
0.00
10=
10=
Iris
0.00
0.00
10=
10=
Dentsu
0.00
0.00
10=
10=
Havas Worldwide
0.00
0.00
10=
10=
The Monkeys
0.00
0.00
10=
10=
BMF
0.00
0.00
10=
10=
Host
0.00
0.00
10=
10=
DraftFCB
0.00
0.00
21
21
TBWA
22
22
Droga5
AGENCY
RECENT WINS
HotelClub Project, GYG Project, Telstra Project
RECENT LOSSES
Peters Ice Cream
0.75
0.12
Pernod Ricard
(0.49)
0.00
Telstra Awards
(0.75)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Australia/ April 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
6
MEC
Mitsubishi, Tiger Airways
2.39
2.39
2
2
Vizeum
BMW, Soda Stream, Burberry
1.47
1.47
3
1
ZenithOptimedia
Tourism NT, Cancer Council Australia, Sunscreen Australia
1.46
1.46
4
3
Carat
Tourism California, Oodles, Danone and Murray Goulburn, Marriner Theatre
1.24
1.24
5=
7
Mitchells
MCC, Specsavers
1.11
1.09
5=
4
MediaCom
7
5
IKON
8
8
9
10=
10
9
11
10=
Havas Media
12
14
OMD
13
12
Mindshare
14
13
Universal McCann
15
15
Starcom MediaVest
AGENCY
RECENT WINS
RECENT LOSSES
1.86
MyBudget Digital
1.09
Clinique, Estee Lauder, Bing Lee
1.05
iNova
0.90
Initiative
Murdoch University, Manheim Auctions, Brownes Dairy
0.62
0.62
PHD
Menarini, Bentley Motors, BSH, Lifestyle Community
0.59
0.39
Maxus
Dibella Coffee Digital Project
0.01
0.01
0.00
0.00
Top Deck, Dixon Advisory, MyBudget Digital
0.22
Brownes Dairy
(0.08)
0.00
Murdoch University
(0.10)
Speedlink Services
0.02
Burberry
(0.23)
Europcar Digital
0.20
Top Deck
(0.53)
The R3 New Business League has been compiled each of the last 128 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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