www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ April 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
Nokia Project, Proton, HTC
1.18
1.18
2
4
McCann WorldGroup
Country Garden Property Project, Kenny Rogers
0.75
0.75
3
3
Lowe
Destination Resorts and Hotels Project
0.60
0.60
4
2
Ogilvy
Hong Leong Group, Lafarge Cement Project, Malakoff
0.52
0.52
5
9=
JWT
STB
0.30
0.30
6
6
TBWA
Bank Kerjasama Rakyat, Setia Eco Glades Project, New Zealand Natural
0.18
0.18
7
5
Saatchi & Saatchi
Durex
0.10
0.10
8
9=
Y&R
0.08
0.08
9
17
Leo Burnett
Prime Minister Office, Tenaga Nasional, Twinings
0.83
10
8
Dentsu
Hitachi, Rafale malaysia
0.02
0.02
11=
9=
Publicis
0.00
0.00
11=
9=
Havas Worldwide
0.00
0.00
11=
9=
M&C Saatchi
0.00
0.00
11=
9=
DraftFCB
0.00
0.00
11=
9=
Bates
0.00
0.00
11=
9=
BBDO
0.00
0.00
17
7
Grey Group
0.04
(0.04)
AGENCY
RECENT WINS
RECENT LOSSES
Proton
0.03
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia/ April 2013
RANK THIS MONTH
RANK LAST MONTH
1
14
2
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
ZenithOptimedia
Maybank Group, Henkel, Hankook
1.14
0.64
1
Maxus
Tesco, Bank Negara
0.54
0.54
3
3
Starcom MediaVest
Acer, Garuda Indonesia Global
0.90
0.53
4
2
MediaCom
Fonterra
0.50
0.50
5
6=
Dentsu
Elegantology Gallery & Restaurant
0.30
0.30
6
4
Universal McCann
Toyo Tire and Rubber, JNJ
0.45
7
5
Vizeum
Burberry, PT. Kaldu Sari Nabati, Multimedia Develoment, MyStarJob Network
0.26
0.26
8
6=
PHD
Nexus, Poh Kong, Transitions Lens
0.15
0.15
9
8=
Initiative
0.04
0.04
10=
8=
Mindshare
0.00
0.00
10=
8=
MPG
0.00
0.00
12
12
Carat
Sony Digital Project, PruBSN Digital Project, Avillion Hotel Group Project
0.00
(0.01)
13
8=
MEC
TLC Supersavers Project, Pantai Education Project, Exabytes Network
0.02
Henkel
(0.23)
14
13
OMD
Genting Malaysia Berhad, Ginvera, Luxottica
0.72
Fonterra
(0.43)
Burberry
0.29
The R3 New Business League has been compiled each of the last 128 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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