2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan / Aug 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.6
4.60
12
2.4
2.4
12
1.6
1.6
11
0.6
0.6
2
FMCG Client
0.5
0.5
3
Digitas
Tapestry Project
0.4
0.4
2
12
M&C Saatchi Group
HAPPO-EN AOR Basis
0.4
0.4
3
8
7
Publicis Worldwide
Sumitomo Dainippon Pharma Co., Ltd.
0.3
0.3
1
9
8
Leo Burnett
Miele
0.2
0.2
1
10
9
Saatchi & Saatchi
Estee Lauder Project
0.2
0.2
1
11
10
Ogilvy
DoorDash
0.0
0.0
2
2022(Jan-Aug )
11.25
50
2021(Jan-Aug )
36.4
73
-69.1%
-31.5%
RANK THIS MONTH
RANK LAST MONTH
1
1
Wunderman Thompson FMCG Client
2
2
BBDO
3
3
McCann WorldGroup
4
4
Prodigious
5
5
R/GA
6
6
7
AGENCY
RECENT WINS
Kyocera Project, Mercedes Benz project Macnica Project, Asoview Project, NTT Data Project, WealthNavi Project, NTT Project Amazon Project, Ernst & Young Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
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2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Japan / Aug 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.1
1.1
4
Wealth Navi
1.0
1.0
1
Wavemaker
Danone, Amazon Audible
1.0
1.0
3
4
Initiative
IT Client
0.3
0.3
4
5
5
Starcom
CPG Client
0.3
0.3
1
6
-
M/SIX
Jabra, CBRE
0.1
0.1
2
2022(Jan-Aug )
3.7
16
2021(Jan-Aug )
0.6
6
515.4%
166.7%
2022 Creative & Media (Jan-Aug )
14.9
66
2021 Creative & Media (Jan-Aug )
37.0
79
-59.7%
-16.5%
RANK THIS MONTH
RANK LAST MONTH
1
3
Mindshare
Mondelez, Adyen, Didi Food, Singapore Economic Development Board
2
1
Universal McCann
3
2
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
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