2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE LATAM / Aug 2022
1
RANK THIS MONTH
RANK LAST MONTH
1
1
VMLY&R
2
2
Havas Worldwide
3
3
R/GA
4
4
Leo Burnett
AGENCY
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
8.4
8.4
9
3.2
3.2
9
1.5
1.5
7
Alpina Colombia
1.2
1.2
6
1.0
1.0
2
RECENT WINS
FMCG Client BBC CERVECERÍ A Colombia Project, PCM Peru Project, APESEG Peru Project, Buquebus Argentina SBF Brazil, La Nacion Argentina, PepsiCo Inc. (Gatorade) LATAM, LinkedIn LATAM, Riot Games
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
5
5
FCB
TikTok Brazil Project, Homewares brand Brazil Project
6
6
Digitas
Grupo Jumex Mexico, Nespresso Mexico
1.0
1.0
5
7
7
Publicis Worldwide
Ministerio de Turismo y Deportes Argentina
0.6
0.6
3
8
10
M&C Saatchi Group
Toyota Avanza Mexico
0.6
0.6
5
9
8
DPZ&T
Estok Com‚àö¬©rcio e Representa‚ àö√ü‚àö¬µes SA
0.5
0.5
1
10
9
Grey Group
Warren Mexico Project， Spotify Mexico Project
0.4
0.4
4
2022 (Jan-Aug ):
18.31
51
2021 (Jan-Aug ):
9.7
67
YoY Comparison:
88.8%
-23.9%
2022 MEDIA AGENCIES NEW BUSINESS LEAGUE LATAM / Aug 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
6.1
20
3.8
3.8
7
OLX Mexico, UPC Peru
3.1
3.1
20
Wavemaker
Danone brands LATAM
2.5
2.3
1
Starcom
Anheuser-Busch Inbev Ecuador
1.7
1.7
9
3.2
0.7
24
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Havas Media
Fontur Colombia， TIM Telecom Brazil, Chery Automotive Mexico, Fontur Colombia
6.6
2
2
Zenith
Nespresso Mexico, The Walt Disney Company Argentina
3
3
OMD
4
4
5
5
AGENCY
RECENT WINS
RECENT LOSSES
Kueski Mexico
6
6
Initiative
Utel Mexico, EXEED Chile , Kueski Mexico, NuBank Colombia, ALLURION Chile Project
7
7
Publicis Media
GlaxoSmithKline Brazil Project
0.7
0.7
3
0.6
0.6
5
8
8
PHD
Delosi Peru, Despegar Latam, Farmacity Argentina, Banco Caja Social Colombia
9
9
MediaHub
Akzo Nobel Global ex CN Digital
0.5
0.5
1
10
10
Mediahub
Akzo Nobel
0.5
0.5
1
11
11
Performics
Bitso Brasil
0.4
0.4
2
12
12
Spark Foundry
Mitsubishi Group Mexico
0.4
0.4
2
13
-
M/SIX
Discovery Brazil
0.2
0.2
1
14
13
Dentsu X
Konfio Limited Mexico Project
0.0
0.0
1
2022 (Jan-Aug ):
18.0
106
2021 (Jan-Aug ):
21.8
83
YoY Comparison:
-17.4%
27.7%
2022 Creative & Media (Jan-Aug ):
36.4
157.0
2021 Creative & Media (Jan-Aug ):
31.5
150
15.3%
4.7%
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
2