2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Aug 2023
1
RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
3
3
4
4
5
5
6
7
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB ￥m)
Ogilvy
Haidilao, Epson Project, Qizheng Group, Jiugui Liquor Co., Ltd,
120.1
120.1
79
MSL
Technology Client
101.7
101.7
69
72.8
72.8
25
61.7
61.7
27
57.4
57.4
44
47.9
47.9
30
36.3
36.3
30
30.9
30.9
12
AGENCY
Global Pharmaceutical brand Dentsu McGarryBowen Projects, Domestic FMCG brand, Mengniu Concept store, VICUTU, BBDO Jun Le Bao Dairy, Ducati IDC Creations Luxury Goods Client Production Studio VMLY&R
EGO, Yonghui, Huawei Club Med Project, Heineken Brouwerijen B.V. Project, Nippon Sephora Project, Johnson & Johnson Project, Biostime
RECENT LOSSES
7
6
Prodigious
8
9
Grey Group
9
8
iProspect
Apple, Remy Cointreau, Hilton
28.9
28.9
3
10
10
Publicis Worldwide
Beverages Client
25.4
25.4
9
20.9
20.9
7
20.8
20.8
7
YILI GROUP Project, ALIBABA, DeRUCCI Project General Motors, Universal Beijing Project
11
11
Havas Worldwide
12
12
McCann WorldGroup
13
13
Digitas
Crocs Project
20.2
20.2
12
14
14
Wiredcraft
FMCG Client
14.6
14.6
15
13.7
13.7
14
15
15
Saatchi & Saatchi
BASF SE Project, Cathay Pacific Airways Ltd Project, Danone
16
16
Wieden & Kennedy
Riot Games
13.0
13.0
1
17
17
Leo Burnett
FMCG Client
7.8
7.8
4
18
18
G4 Advertising
Technology Client
7.8
7.8
6
19
19
MetaDesign
Auto Client
2.9
2.9
3
20
20
R/GA
Bacardi, Unity
2.6
2.6
2
2023 (Jan-Aug):
705.7
403
2022 (Jan-Aug):
549.5
303
YoY Comparison:
28.4%
33.0%
2023 MEDIA AGENCIES NEW BUSINESS LEAGUE China / Aug 2023 RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
2
2
Wavemaker
3
3
Zenith
AGENCY
RECENT WINS CSL (China Sports Lottery), Zhenjiu, EH (Life Space), Horizon Robotics, Prada, Lixiang, Fotile Project, Feihe (Social) Project, Ecovacs Robotics FMCG Client Mengniu, Amore Pacific, Tourism and Events Queensland, Stokke Sinopharm Project, Universal Beijing Resorts Project, Ford E-
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
244.9
244.9
16
191.0
191.0
17
93.6
93.6
6
87.2
87.2
5
18.9
18.9
3
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RECENT LOSSES
4
4
Carat
5
5
Initiative
6
6
dentsu X
Tencent IEG, Casetify, Shiseido FTS
15.2
15.2
3
7
7
Havas Media
Yili - DMP
11.7
11.7
1
11.3
11.3
6
8
8
EssenceMediacom
Club Med, Liby Household, Breitling Luxury
9
9
Digitas
FMCG Client
10.8
10.8
11
10
10
OMD
VF Corporation, Kenvue (J&J Consumer Health), Estee Lauder
9.6
9.6
4
11
11
Spark Foundry
Healthcare Client
9.4
9.4
1
12
12
PHD
BOGNER
6.5
6.5
1
13
13
Starcom
Alcohol Client
3.0
3.0
2
2023 (Jan-Aug):
710.9
76
2022 (Jan-Aug):
546.9
97
YoY Comparison:
30.0%
-21.6%
2023 Creative & Media (Jan-Aug)
1,416.6
479
2022 Creative & Media (Jan-Aug)
1,096.4
400
YoY Comparison:
29.2%
19.8%
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Jun keting ROI.
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