2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Aug 2023
1
RANK THIS MONTH
RANK LAST MONTH
1
1
IPG Health
2
3
Havas Worldwide
3
2
Publicis Worldwide
4
4
VMLY&R
5
5
Leo Burnett
AGENCY
RECENT WINS
Pfizer Global Jordans Cereal Uk, Lactalis Italy Project, Anadolu Group Turkey Project Barilla GR Fratelli France Retainer, Samsung Electronics France Project, The Standard Bank of South Africa Limited. South Africa The Federal Ministry of the Interior and Community Germany Project Allwyn UK, Puma Turkey Hajdu Lebanon, MENA, Covid Inquiry UK, Science in Sport UK, Saudi Gaming Authority Saudi Arabia Project Subway Franchise World Headquarters Germany, John Lewis PLC UK, Ovo Energy Ltd. UK
ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
25.0
25.0
1
34.2
24.2
108
24.1
24.1
74
16.8
16.8
24
16.4
16.4
39
14.5
14.0
76
12.6
12.6
39
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
6
6
M&C Saatchi Group
7
7
Saatchi & Saatchi
8
8
Epsilon
Speedy France Project, La Francaise des Jeux France Project
12.2
12.2
60
9
9
Digitas
Novartis Holding AG Poland, OSHO United Arab Emirates, United Homeware Company - nice United Arab Emirates Project
11.1
11.1
37
10
41
Wunderman Thompson Lenovo (B2B) Global, Virgin Red UK
8.8
8.5
3
7.9
7
7.7
7.7
37
6.9
6.9
45
6.8
18
5.0
2
5.0
5.0
25
SharkNinja UK Project, Savills UK, Halifax UK, BT Business UK, Eurostar Europe Currys Group Limited UK, Oppo Mobile Italy, Barilla GR Fratelli Italy Kiwa N.V. Finland Project, Ikano Bank AB (publ) Sweden Project, Spendrups Bryggeriaktiebolag Sweden Project Aldo Shoes Dubai Project, Network International AE Dubai Hennessy Global, Kraft Heinz UK Total France Project, Le Manege A Bijoux France Project, NAOS France Project
11
11
Adam&Eve
12
10
MSL
13
12
Dentsu
14
15
Grey Group
15
13
Wieden & Kennedy
16
14
Carre Noir
17
16
McCann Worldgroup
Durex Europe
10.0
4.1
1
18
17
Prodigious
Swiss International Air Lines AG Switzerland, Philip Morris International Inc. UK Project, Philip Morris International Inc. Germany Project
4.0
4.0
20
19
18
Boomerang
IT Client
3.0
3.0
6
20
19
Ogilvy
Uber & Uber Eats Spain, Nencini Italy
3.2
2.9
16
2023 (Jan-Aug):
233.1
738
2022 (Jan-Aug):
312.4
747
YoY Comparison:
-25.4%
-1.2%
7.9
John Lewis Partnership UK
6.8 5.4
Intuit Quickbooks UK
2023 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Aug 2023 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
50.0
1
Clas Ohlson Sweden
21.6
35
Loterias y Apuestas del Estado Spain
21.4
60
16.6
16.0
19
11.6
11.6
17
8.1
7.3
35
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
-
WPP(OpenMind)
NestléEurope
50.0
2
4
OMD
Beiersdorf, Under Armour Global, Miravia Spain, Masdar COP28 MENA
22.3
3
2
Havas Media
KFC France, SEGA Sonic UK, Ladbrokes Belgium
22.2
4
3
EssenceMediacom
5
5
iProspect
6
6
Zenith
7
7
PHD
8
8
Carat
9
9
Wavemaker
10
10
Croud
11
11
Starcom
12
12
13
AGENCY
RECENT WINS
Bourne Leisure Group UK Travel， Skybet UK, A2A Italy, Flutter UK Carlsberg Group Global, Saga UK, Next UK, Center Parcs UK Adobe Systems Incorporated UK, Western Union Germany, Adobe Germany Neilson Financial Services UK, Getyourguide France, Planeta De Agostini Italia Italy Media Markt Netherlands, Government of Catalonia Spain, Media Markt Belgium Wayfair UK, Ministerio De Agricultura Ganaderia Acuacultura Y Pesca Spain, Easyjet Airline Company Limited Italy Aira UK, Frasers Group UK, Informa PLC UK Project, Magnet Kitchens UK
RECENT LOSSES
7.5
Fortum Sweden / Norway / Finland
6.8
34
4.8
De Agostini Publishing S.p.A. Germany
4.5
13
8.0
Media Markt Netherlands
4.4
56
4.2
4.2
4
Byredo Italy
4.8
3.6
18
Hearts & Science
Jaguar Land Rover (JLR) Global
3.5
3.5
1
13
Digitas
Western Union Financial Services, Inc Germany
3.0
3.0
18
14
14
Dentsu X
2.2
2.2
9
15
15
Mediahub
Qonto Italy, Health & Happiness (H&H) Italy HubSpot UK, Esprit Global
2.1
2.1
2
16
16
Brainlabs
Estée Lauder UK
1.5
1.5
1
17
17
Performics
Western Union France, Western Union UK, SOS electronic s.r.o. Slovakia
1.3
1.3
14
18
1
Publicis Media
Pfizer Global, Western Union Netherlands, Elida (Zwitsal) Netherlands, Western Union Belgium
27.4
0.9
22
19
19
NP Digital
Teamup UK, Fountain Filters UK, Total Mobile Ltd UK
0.9
0.9
17
20
18
Spark Foundry
GOODYEAR DUNLOP TIRES OPERATIONS SA Poland
0.9
0.9
6
2023 (Jan-Aug):
167.9
453
2022 (Jan-Aug):
172.3
506
YoY Comparison:
-2.6%
-10.5%
2023 Creative & Media (Jan-Aug):
401.0
1,191
2022 Creative & Media (Jan-Aug):
484.7
1,253
YoY Comparison:
-17.3%
-4.9%
NestléEurope
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Junketing ROI.
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