2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Aug 2023
1
RANK THIS MONTH
RANK LAST MONTH
1
1
IPG Health
2
3
Ogilvy
3
2
4
24
5
4
6
6
7
13
8
7
Havas Worldwide
9
5
Publicis Worldwide
10
8
M&C Saatchi Group
11
11
BBDO
12
9
Wieden & Kennedy
13
10
MSL
14
12
Saatchi & Saatchi
15
14
Digitas
16
15
DDB
17
16
R/GA
18
30
FCB
19
17
Epsilon
20
18
MullenLowe Group
AGENCY
RECENT WINS
Pfizer Global
Verizon US, Momo Taiwan Project, Haidilao China Ajinomoto Do Brasil Indústria E Com ércio De Alimentos Ltda Brazil, Intel Dentsu - Brazil Brazil, Hero MotoCorp Limited India Lenovo (B2B) Global, KFC Brazil , Wunderman Thompson Breyers US Tillamook County Creamery Association (Chute) US Retainer, Leo Burnett Allwyn UK Project, Charles & Keith Group Korea Retainer Telefónica Mexico, EGO China, VMLY&R MediaCorp Singapore Qatar Petroleum Qatar Project, Aldo Grey Group Shoes Dubai Project, Confidential Telecom US LACTALIS Italy Project, Anadolu Group Turkey Project, Volaris Mexico The Standard Bank of South Africa Limited, Novo Nordisk A/S Brazil CULTURA INGLESA Brazil Project , Hajdu Lebanon, MENA, AAM (Al Abdulghani Motors) Qatar Yes23 Campaign Australia Project, CHIBA Prefecture (Aqualine Marathon) Japan Project, Lotte (TV Time) Japan Project Kraft Heinz UK, MLB US, Chili's US Project, Google Search Brazil, Riot Games China Currys Group Limited UK, Oppo Mobile Italy, Barilla GR Fratelli Italy Samsung Electronics Co Ltd US, Subway Franchise World Headquarters Germany, Torrent Pharma India Novartis Holding AG Poland, OSHO United Arab Emirates, SharkNinja Operating LLC US Project SOGO Hong Kong Project, DLF Mall of India Project, Swire Properties Hong Kong Project TurboTax US, Innovasport US, Google Career Certificates US Amazon Group India, TVS India, Google India India Speedy France Project, La Francaise des Jeux France Project InstaGames Panama Project, Geico US Project, Freemans Grattan Holdings UK
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
200.0
200.0
1
140.2
136.3
269
63.4
62.8
263
57.5
56.9
55
43.7
43.5
116
43.3
43.3
138
44.0
42.9
128
42.3
166
42.1
128
37.1
161
35.7
113
33.8
16
32.9
32.9
154
29.3
29.3
86
24.7
24.7
80
20.9
83
18.0
18.0
56
16.8
16.8
149
12.2
12.2
60
12.6
12.1
58
2023 (Jan-Aug):
970.6
2,875
2022 (Jan-Aug):
967.1
3,048
YoY Comparison:
0.4%
-5.7%
ESTIMATED YTD WIN REVENUE (USD $ m)
54.4
RECENT LOSSES
Durex
42.1 37.6
Currys Group Limited UK
36.6
35.2
26.2
TurboTax US
John Lewis PLC UK
2023 MEDIA AGENCIES NEW BUSINESS LEAGUE Global / Aug 2023 RANK THIS MONTH
RANK LAST MONTH
1
1
Publicis Media
2
2
Omnicom Media Group L'Oreal US
AGENCY
RECENT WINS Pfizer Global, LVMH US, Signet Jewelers US
3
8
OMD
Beiersdorf Europe and North America, Under Armour Global,
4
-
WPP(OpenMind)
NestléEurope
5
5
Havas Media
6
3
Mindshare
7
4
Zenith
8
7
NP Digital
9
6
Initiative
10
9
iProspect
11
10
Mediabrands
12
11
Starcom
13
12
PHD
14
13
Camelot
15
14
dentsu X
16
15
Hearts & Science
17
16
Mediahub
18
18
LS Digital
19
17
Digitas
20
19
Croud
KFC France, Karnataka Bank India, Jio Cinema India Unilever Australia, KFC Media Campaign Korea Project, CSL (China Adobe Systems Incorporated Singapore, Giorgio Armani Retina Pro Brazil, Next Gen Surface Care US, PerfectApps US Monde Nissin Philippines, ASB Bank Australia, British Council Singapore Carlsberg Group Global, Netflix UK, Saga UK, Next UK, PETRONAS Bristol Myers Squibb DTC Brand US DIRECTV US, Rite Aid Corporation US Neilson Financial Services UK, Getyourguide France, Planeta De Hardee’s and Carl’s Jr. US Kroger US All Offline, DIG, Nice Israel Digital, Max Mara US All V Credit Hong Kong, MOX by Standard Chartered Hong Kong Silversea Global, HubSpot UK, Dow Jones US TATA Realty India, Blinkit India, Furlenco India Western Union Financial Services, Inc Germany, Nassauische Dickies US, Aira UK
ESTIMATED YTD WIN REVENUE (USD $ m) 184.1
RECENT LOSSES
Under Armour Global
61.1 64.8 50.0
TVN Chile Project
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
151.6
28
61.1
5
54.0
94
50.0
1
53.1
Loterias y Apuestas del Estado Spain
45.3
124
51.3
Hong Kong Tourism Board Global
44.4
97
43.8
41.5
71
34.2
34.2
541
40.1
Carlsberg Group Global
27.0
79
23.4
Allwyn UK
23.2
86
22.5
22.5
2
24.4
Neilson Financial Services UK
22.5
52
18.7
Priceline Australia
17.6
71
15.0
15.0
1
14.4
14.0
59
14.7
13.2
12
9.3
6
8.7
8.7
80
8.2
8.1
35
4.8
4.8
9
2023 (Jan-Aug):
599.3
1,885
2022 (Jan-Aug):
607.5
1,900
YoY Comparison:
-1.3%
-0.8%
2023 Creative & Media (Jan-Aug):
1,569.9
4,760
2022 Creative & Media (Jan-Aug):
1,574.5
4,948
YoY Comparison:
-0.3%
-3.8%
9.8
Netflix UK
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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