2023 CREATIVE AGENCIES NEW BUSINESS India / Aug 2023 RANK THIS RANK LAST MONTH MONTH 1
35
FCB
2
1
Havas Worldwide
3
2
4
3
Leo Burnett
5
4
6
RECENT WINS
ESTIMATED ESTIMATED YTD OVERALL YTD WIN REVENUE RECENT LOSSES REVENUE (Crore) (Crore)
No.of Wins
83.1
83.1
141
66.3
66.3
32
44.9
44.9
19
FMCG Client
42.2
42.2
21
Wunderman Thompson
VIVO Mobile Pvt. Ltd. Project, Hafele Project, RPG Group Project
41.5
41.5
40
5
DDB Mudra Group
DLF Mall of India Project, Shree cement, Mars Pet Care, Telstra Project, Snickers Project
34.6
34.6
39
7
6
BBDO
Orient Electric Project, JLR, VF, Adinath Agro Processed Foods
29.2
29.2
8
8
9
Wondrlab
24.6
24.6
168
9
7
McCann WorldGroup
21.6
21.6
10
10
8
MSL
21.4
21.4
16
11
10
VMLY&R
17.4
17.4
9
12
11
Digitas
16.1
16.1
8
13
12
M&C Saatchi Group
14.8
14.8
5
14
13
BBH
12.1
12.1
9
15
14
Centrick
11.1
11.1
9
15
MullenLowe Group Lintas Group
Cipla, Eureka, ZEE5 AVOD
8.3
8.3
9
9.6
7.6
8
16
1
AGENCY
Amazon Group, TVS, Google India
Karnataka Bank, Facebook India Online Services Pvt Ltd Project, The Unlock Company Project Torrent Pharma, AU Small Finance L&K Saatchi & Saatchi Bank, CARTIER INTERNATIONAL Project
Bajaj Auto Limited, Dr. Reddys Laboratories Limited Project, Mosaic Wellness Pvt Ltd Project Jubliant Food Works - Dominos, Shree, Bosch, Reliance Retail Limited, Phone Pe Project, Union Project Destination NSW, Soho House, Economic Development Division International Public Relations Services IDFC, Coke Retainer, ThumsUp Retainer, Lakme Project Duolingo, Crocs India, Equbot Inc. Project Rebel Foods Project , Vedantu Project Microtek, Japfa Ltd., Hella Infra Market Private Limited Arka FIncap Limited, tahl, Kirloskar - Industrial EnginesK,
17
16
Dentsu
Hero MotoCorp Limited, Bangalore International Airport
18
17
Beehive
Retail Client
6.7
6.7
2
19
18
Publicis + Publicis Ambiance
Financial Services Client
6.7
6.7
2
20
19
Grey Group
Federal Bank India Project, JM Financial Ltd Project, Diageo,
6.0
6.0
5
2023 (Jan-Aug):
531.4
575
2022 (Jan-Aug):
457.0
538
YoY Comparison:
16.3%
6.9%
2023 MEDIA AGENCIES NEW BUSINESS India / Aug 2023 RANK THIS MONTH
RANK LAST MONTH
1
1
NP Digital
Live Linen Project , Stanley Black and Decker Project , Rentrip Project
2
2
LS Digital
3
5
4
AGENCY
RECENT WINS
ESTIMATED ESTIMATED YTD OVERALL YTD WIN REVENUE RECENT LOSSES REVENUE (Crore) (Crore)
No.of Wins
68.1
68.1
104
TATA Realty, Blinkit, Furlenco
59.7
59.7
80
Havas Media
Karnataka Bank, Jio Cinema, TATA International Business
53.4
53.4
27
3
EssenceMediacom
Vivo Technology, IIFL Securities Limited Finance, Mars Inc Food
50.1
48.5
9
5
4
Wavemaker
Reckitt Benckiser, Pernod Ricard, KRBL Limited
49.8
46.3
15
6
6
Mindshare
39.0
36.0
25
7
7
OMD MudraMax
21.7
21.7
11
8
8
Initiative
12.4
12.4
3
9
9
Performics
10.3
10.3
17
10
10
iProspect
4.2
4.2
8
11
11
m/SIX
4.1
4.1
4
12
12
Beehive
Microtek Project
3.4
3.4
2
13
13
Omnicom Media Group
Phillips Domestic Appliance, Jaguar Land Rover India
2.9
2.9
2
14
14
PHD
Scapia Cards, Adhinath Agro
2.7
2.7
5
15
15
Zenith
Pharmaceuticals Client
1.4
1.4
1
16
16
Digitas
Hero MotoCorp
1.0
1.0
1
2023 (Jan-Aug):
376.1
314
2022 (Jan-Aug):
265.5
201
YoY Comparison:
41.6%
56.2%
2023 Creative & Media (Jan-Aug)
907.5
889
2022 Creative & Media (Jan-Aug)
722.5
739
YoY Comparison:
25.6%
20.3%
Crompton Greaves Ltd., Butterfly Gandhimathi Appliances Ltd. Brillon (SC Johnson), Groww, Sugar Cosmetics, Deviyani, Lupin Pharma Ministry of Tourism Project, Centuary Mattress, Careleon Business Solutions Cashe National Stock Exchange of India Limited, Dr Lal PathLabs Limited, Adidas India Private Limited Pran Foods Local, Pran Foods Local
Butterfly Gandhimathi Appliances Ltd.
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Jun keting ROI.
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