2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE LATAM / Aug 2023
1
RANK THIS MONTH
RANK LAST MONTH
1
1
AGENCY
IPG Health
RECENT WINS
Pfizer Global Google Search Brazil, Nike Mexico Mexcio, Victoria Mexico Telefónica Mexico, The Coca Cola Company Mexico Project Novo Nordisk A/S Brazil Project, Nestle S.A. Argentina L'Oreal Argentina Project, Quito Sin Minerí a Ecuador Project, Claro
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
10.0
10.0
1
4.0
4.0
5
3.5
3.5
4
3.0
3.0
11
3.0
3.0
9
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2
2
Wieden & Kennedy
3
4
VMLY&R
4
3
Publicis Worldwide
5
6
Grey Group
6
5
Digitas
MGI SAF SA Peru
2.8
2.8
7
2.6
2.6
6
2.4
2.4
8
2.2
2.2
18
2.1
2.1
5
2.0
2.0
18
7
7
Dentsu
Ajinomoto Do Brasil Indústria E Comércio De Alimentos Ltda Brazil,
8
8
Leo Burnett
FMCG Brazil Client InstaGames Panama Project, Atlas Panama, Jeronimo Martins Volaris Mexico, SENATI Peru, SEPHORA Brazil, BANCO CULTURA INGLESA Brazil Project , UBER GROCERIES Brazil Project ,
9
9
MullenLowe Group
10
12
Havas Worldwide
11
10
M&C Saatchi Group
12
11
Sapient.AG2
Unimed Brazil Project
1.8
1.8
6
13
13
Arc
Pizza Hut Brazil Project
1.4
1.4
7
14
14
MSL
Technology Client
1.4
1.4
7
15
41
Wunderman Thompson KFC Brazil
1.0
1.0
1
16
15
R/GA
Gatorade Latam Argentina, SBI Growth Argentina, Pepsico Digital
0.9
0.9
10
17
16
DPZ&T
L'Oreal SA Brazil
0.6
0.6
2
18
17
Prodigious
FMCG Client Colombia
0.4
0.4
2
19
18
Talent Marcel
Financial Services Brazil
0.3
0.3
1
20
19
One Digital
Financial Services Brazil
0.1
0.1
1
2023 (Jan-Aug):
45.02
134
2022 (Jan-Aug):
18.3
51
YoY Comparison:
145.8%
162.7%
2023 MEDIA AGENCIES NEW BUSINESS LEAGUE LATAM / Aug 2023 RANK THIS MONTH
RANK LAST MONTH
1
1
AGENCY
Publicis Media
RECENT WINS
Pfizer Global Ripley Peru, Banco Santander Brazil, Sephora Brazil, Federación Farmacias Benavides Mexico, WATTS Chile, MSD Salud Animal Under Armour Global, AngloAmerican Chile, Frisby Retina Pro Brazil, Senhor Contábil Brazil, DrApp Brazil Western Union Peru, Western Union Chile Western Union Panama, Western Union Brazil, Western Union Mexico
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
12.2
Under Armour Global
11.4
2
11.6
WATTS Chile
11.2
11
3.5
3.5
19
2.8
2.7
12
2.7
2.7
89
1.3
1.3
5
0.5
0.5
6
2
2
Havas Media
3
3
Initiative
4
4
OMD
5
5
NP Digital
6
6
Starcom
7
7
Performics
8
8
Spark Foundry
Miele Mexico
0.5
0.5
3
9
9
Zenith
FMCG Client
0.4
0.3
2
10
10
PHD
SpinMaster Mexico, Sanofi SOCOPAC
0.2
0.2
2
11
11
DPZ&T
Bayer AG Brazil
0.2
0.2
1
12
12
Frubis
Financial Services Client
0.1
0.1
1
13
13
One Digital
Healthcare Brazil
0.1
0.1
1
14
14
Hearts & Science
MINSA Peru
0.0
0.0
1
0.0
0.0
2
0.0
0.0
1
2023 (Jan-Aug):
34.6
158
2022 (Jan-Aug):
18.0
106
YoY Comparison:
92.0%
49.1%
2023 Creative & Media (Jan-Aug):
79.6
292.0
2022 Creative & Media (Jan-Aug):
36.4
157
YoY Comparison:
119.1%
86.0%
15
15
Wavemaker
Garcos/Prophar Ecuador, Dyvenpro Ecuador
16
16
EssenceMediacom
Mi Auto Uruguay Finance
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Jun keting ROI.
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