www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Indonesia/ August 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
4=
Grey Group
Samsung, Aibu, PT Multi IndoCitra TbK Project
1.50
1.50
2
4=
DDB
Bel, Singtel, Orang Tua
1.27
1.27
3
9
JWT
Indosat IM3, American Standard,Jakarta Monorail
1.13
1.10
4
2
McCann WorldGroup
Coca Cola Project, CIMB Project
0.87
0.87
5
4=
Ogilvy
Axe, JJ Royale Project, H&M
0.83
6
8
TBWA
Semen Merah Putih Project, Santos Group Project, Castrol Project
0.73
0.73
7
1
Lowe
1.00
0.60
8
7
Dentsu
Calpis Indonesia, TETRA PAK, Semen Gresik,Suzuki Project
0.54
0.54
9
3
Fortune Indonesia
Dulux AkzoNobel Decorative, Takeda Indonesia, Djarum
0.79
10
10
Y&R
Danone, LG Project, XL Indonesia, Surya
0.45
0.45
11
13=
BBDO
Sinarmas Land
0.38
0.38
12
11
Bates
Relaxa, Unilever Digital
0.37
0.37
13
12
Publicis
Periplus Bookshop Project, Periplus
0.21
14=
13=
Leo Burnett
Twinings Project
0.00
0.00
14=
13=
Havas Worldwide
0.00
0.00
14=
13=
M&C Saatchi
0.00
0.00
14=
13=
DraftFCB
0.00
0.00
14=
13=
Saatchi & Saatchi
0.05
0.00
AGENCY
RECENT WINS
BIG TV, BTPN, FIF
RECENT LOSSES
CIMB Project
Sinarmas Land
Qantas Project
0.80
0.49
0.20
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Indonesia/ August 2013 ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Starcom MediaVest
General Electric, Garuda Indonesia Global
2.38
2
Dentsu Media
Kansai Paint, Semen Indonesia, Perusahaan Gas Negara
2.31
3
3
Havas Media
H&M
1.88
1.88
4
5
Mindshare
GSK Regional, Sampoerna Foundation, Aegon
1.05
1.05
5
6
Universal McCann
DRTV, Bloomberg TV, PT Hutchison CP Telecommunications, Lee Kum Kee
0.80
6
7
MediaCom
Fonterra
0.63
7
8
ZenithOptimedia
SucorInvest, Hankook
0.75
8
10
PHD
Mitsubishi Electric, Ganda Group, World Kitchen Project
0.52
0.52
9
9
Carat
FIF, Philip Morris Digital
0.35
0.35
10
4
MEC
Sony Electronics
0.15
0.15
11
11
Vizeum
Burberry
0.13
0.13
12
12
Touchpoint
PT Mowilex Indonesia, Pharos Indonesia, Changhong Electric Indonesia
0.10
0.10
13
13
Initiative
JNJ
0.25
0.00
14
14
Maxus
Nikon Project, Invida
0.27
PT Hutchison CP Telecommunications
(0.11)
15
15
OMD
Tourism Western Australia, Tourism & Events Queensland
0.11
Sony
(1.19)
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
2.38
Garuda Indonesia
Burberry
2.31
0.68
0.63
Invida
0.60
The R3 New Business League has been compiled each of the last 132 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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