www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ August 2013
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RANK THIS MONTH
RANK LAST MONTH
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1
2
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
DDB
Sunway Velocity,
2.23
2.23
2=
Dentsu
Mandom, Hitachi, Rafale malaysia
0.93
0.93
3
2=
Ogilvy
Hong Leong Group, Lafarge Cement Project, Securities Commission Malaysia
0.90
0.90
4
4=
McCann WorldGroup
PKNS Project
0.84
0.84
5
4=
BBH
Ikea
0.80
0.80
6
6
Lowe
Guocera Project, Snowflake Project, BiC Shaver Project
0.79
0.79
7
7
Saatchi & Saatchi
MYCEB Project, Bank Simpanan Nasional, Reckitt Benckiser
0.74
0.74
8
8
DraftFCB
Nissan Project
0.40
0.40
9
14=
Bates
ASUS Global
0.30
0.30
10
11
TBWA
Lee Kum Kee, Great Eastern Life Assurance
0.29
0.29
11
10
Grey Group
Touch 'n Go Project
0.34
0.26
12
12
Y&R
0.08
0.08
13
13
Publicis
0.03
0.03
14=
14=
M&C Saatchi
0.00
0.00
14=
14=
BBDO
0.00
0.00
16
14=
Havas Worldwide
0.00
Reckitt Benckiser
(0.02)
17
18
Leo Burnett
Inbisco, Vitality Boost
0.36
Petronas Dagangan
(0.42)
18
9
JWT
STB
0.59
CCM Pharma Project, Zhuoyuan Iskandar Project
(0.31)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia/ August 2013
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1
2
6=
3
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
ZenithOptimedia
Inbisco, Henkel, Hankook, SCA
1.53
1.03
Havas Media
Mundi Pharma
0.75
0.75
3
MediaCom
Fonterra
0.78
4
10=
Mindshare
GSK Regional
0.65
5
6=
Universal McCann
Hershey's Asia Pacific, Toyo Tire and Rubber, JNJ
0.82
6
4
Maxus
Tesco, Bank Negara
0.64
0.64
7
8
Dentsu
Elegantology Gallery & Restaurant
0.48
0.48
8
10=
PHD
Nexus, Poh Kong, Transitions Lens
0.40
0.40
9
5
Starcom MediaVest
Acer, Garuda Indonesia Global
0.92
0.30
10
13
Vizeum
Burberry, PT. Kaldu Sari Nabati, Multimedia Develoment,Touch 'n Go
0.29
0.29
11=
9
Initiative
Forever Living, Amazon, Landmark Project, F&N, Cerebos Pacific Project
0.21
0.21
11=
10=
Carat
Contra Enterprise, Suria Meriang (search)
0.24
HBO
0.21
13
2
MEC
Sony Electronics, Pantai Education Project, Bioinfinity
0.25
Henkel
0.01
14
14
OMD
BIC Product, Watsons social media management
1.24
Hershey's Asia Pacific
(1.15)
Mundi Pharma
0.70
0.65
Burberry
0.65
The R3 New Business League has been compiled each of the last 132 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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