www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ August 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
4
McCann WorldGroup
3
5
JWT
Changi Airport Group, STB, Samsonite
2.85
4
2
DDB
National Environment Agency, Keppel Land, StarHub Site Revamp
2.60
5
3
BBDO
Tourism Australia Global
2.40
2.40
6
6
TBWA
Starcount Project, Standard Chartered Bank Projects, TNS Project
2.11
2.11
7
13=
Saatchi & Saatchi
Scoot, Star Cruises Project
1.32
8
8
Dentsu
Accor
1.27
9
7
Iris
adidas
1.00
10
9
Grey Group
LaSalle, Boolean Project
0.59
0.59
11
10
M&C Saatchi
Bank of Singapore, STB Project
0.36
0.36
12
12
Bates
ASUS Global
0.34
0.34
13
11
Lowe
Kirin Project, Garuda Indonesia Global
0.21
0.21
14=
13=
Leo Burnett
Twinings
0.00
0.00
14=
13=
Havas Worldwide
0.00
0.00
14=
13=
DraftFCB
0.00
0.00
17
18
Publicis
Audi, Robinsons
0.34
Burger King
(0.08)
18
19
Y&R
RSN
0.20
Bank of Singapore
(0.10)
19
20
BBH
Ikea, H채agen-Dazs Digital Asia Pacific, Clarks Global
2.61
STB
(0.39)
AGENCY
RECENT WINS Bayer HealthCare, Workforce Development Authority Project, NEA Project La Mer Project, UFS Unilever Food Solution Project, Singapore Red Cross Project
RECENT LOSSES
7.15
2.89
7.15
Line Corporation
2.89
2.84
Tourism Australia Global
Cairn
2.60
1.27
0.97
Audi
0.70
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore/ August 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MEC
STB
1.86
CITI Bank
1.71
2
3
ZenithOptimedia
Singapore University of Technology and Design, Science Centre Singapore, Ministry of National Development
1.62
Motor Image Subaru
1.32
3
2
MediaCom
Fonterra
1.30
Mundi Pharma
1.28
4
4
Universal McCann
Hershey's Asia Pacific, JNJ
0.80
Burberry
0.64
5
7
Havas Media
Emirates Global, Essilor, Sparkfury
1.15
0.55
6
12
PHD
Singex Project, Gumtree Project, eBay
0.54
0.52
7
5
Dentsu Media
ANA
0.37
0.37
8
6
Starcom MediaVest
Spotify, Tourism of New Zealand, Elitist Development Project
0.56
0.31
9
11
OMD
CapitaLand , Keppel, Puteri Harbour Family Theme Park
2.25
10=
8=
Vizeum
Burberry
0.17
0.17
10=
8=
Maxus
Red Bull Project
0.21
0.17
12
10
Initiative
Amazon Global
0.15
0.15
13
14
Mindshare
GSK Asia Pacific, Dyson
1.00
Tan Chong Motor
0.10
14
13
Carat
0.09
CAG
(0.06)
AGENCY
RECENT WINS
RECENT LOSSES
Hershey's Asia Pacific
0.29
The R3 New Business League has been compiled each of the last 132 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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