2014 CREATIVE AGENCIES NEW BUSINESS LEAGUE Indonesia / Dec 2014
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.16
5
2.89
18
2.64
2.64
9
2.10
2.10
15
2.00
7
1.26
1.22
15
Samsung, Double A Project, Indofood (Pop Mie brand)
1.06
1.06
3
DDB
Pfizer Viagra Project, Orang Tua, Nivea Project, Ichitan, Aviva and Astra, Permata Bank
0.86
0.86
7
Saatchi & Saatchi
Manulife Insurance, Pertamina, Air Asia Project, Toyota WOM Digital Project
0.82
0.82
7
10
BBDO
Carrefour
0.50
0.50
1
11
11
TBWA
Airbnb, Castrol Project, Bosch Project, Lenovo Mobile Project
0.45
0.45
16
12
12
Lowe
FrieslandCampina
0.20
0.12
1
13
13
Publicis
Intel Embedded System， Sanofi Digital, PT Akasha Project
0.07
0.07
4
14
18
JWT
Yamaha, HM Sampoerna, Tata Group Project, Daum Communications Project
2.31
0.05
13
15=
15=
Bates
0.00
0.00
0
15=
15=
Havas Worldwide
0.00
0.00
0
15=
15=
M&C Saatchi
0.00
0.00
0
15=
15=
FCB
0.00
0.00
0
17.9
121
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
Dentsu
3
3
Grey Group
4
5
McCann WorldGroup
5
4
Y&R
TPS Rice, adidas, MERCK, Prudential Insurance
2.10
6
7
Fortune Indonesia
PT Astra Honda Motor, ICI Paints(Digital), PT Asuransi Jiwasraya Persero, PT Dima Indonesia
7
6
Leo Burnett
8
8
9
9
10
AGENCY
RECENT WINS
Indosat, AHA Centre,RAIF Project, GRM International Project Yamaha， Mitsubishi Electric, Honda Project, Softex Tissue, CIMB Niaga Bank Project Sadimas Project, Big Cola(ATL and digital) Project, CA KlikPay Project, Djojonegoro C1000 Project Wyeth-Nestle Project, Panasonic Project, Commonwealth Bank Project, Nestle Breakfast Cereal
RECENT LOSSES
3.16
2.90
PT Akasha Project
Microsoft CRM
Johnson's Baby Project
Indosat
2014 MEDIA AGENCIES NEW BUSINESS LEAGUE Indonesia / Dec 2014 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.3
10
Mondelez
1.6
6
Reckitt Benckiser
1.5
7
1.4
4
1.3
12
0.7
3
Lasallefoods
0.7
4
Microsoft
0.5
4
0.3
0.3
1
OCBC, Pharos Group
0.2
0.2
5
ZenithOptimedia
Astra Aviva
0.2
0.2
3
PHD
Firefly, SAP
0.2
0.2
3
Starcom MediaVest
Samsung, Airbnb, Petra Foods
0.9
0.1
3
0.0
0.0
0
0.5
-0.6
3
11.1
68
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MEC
Mercedes-Benz, Tiffany & Co, Traveloka, Blackrock
3.3
2
3
Mindshare
Cerebous, Garuda Indonesia Airlines, PT. PMI, Tokopedia.com
2.6
3
2
Carat
Nokia, Mondelez, Friesland Campina, Mastercard, Huawei Tech Investment(OOH)
3.0
4
5
MediaCom
DBS (Digital), BOSE
1.4
5
9
Dentsu Media
BNI, Yamaha, Samsung Project, Ultra Jaya, Trilliun
1.8
6
4
Vizeum
FWD Life Insurance
1.2
7
6
OMD
Coach, Beiersdorf
1.3
8
8
Universal McCann
Siam Cement, Ajinomoto Project
0.7
9
13=
Initiative
Reckitt Benckiser
10
12
Touchpoint
11=
10
11=
11
13
7
14
13=
Maxus
15
15
Havas Media
AGENCY
RECENT WINS
GBIL, Garuda, PT Star Asia Ditributions
RECENT LOSSES
Ajinomoto
BNI
METHODOLOGY The R3 New Business League has been compiled each of the last 148 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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