2014 CREATIVE AGENCIES NEW BUSINESS LEAGUE New Zealand / Dec 2014
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.75
6
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Y&R
Matua (Treasury Wine Estates), Panasonic Project, Sevens Project, Vodafone, The Mill
3.95
2
DDB
Prada Project, Auckland Council Project, Dance Company Project
1.10
1.10
23
3
3
JWT
Auckland Transport Project, University of Auckland, Sovereign Insurance, LG Project
0.85
0.85
5
4
4
Leo Burnett
Samsung,Double A Project
0.50
0.50
1
5
5
McCann WorldGroup
Microsoft
0.30
0.30
1
6
6
TBWA
Airbnb, Ministry of Social Development Project, Heart of the City Project
0.19
0.19
6
7
7
FCB
Mercury Energy, National Screening Unit
0.15
0.04
2
8=
8=
Grey Group
0.00
0.00
0
8=
8=
Publicis
0.00
0.00
0
8=
8=
Havas Worldwide
0.00
0.00
0
8=
8=
Lowe
0.00
0.00
0
8=
8=
M&C Saatchi
0.00
0.00
0
13=
13=
Ogilvy
13=
13=
15
15
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
Microsoft CRM
0.28
Auckland Council
-0.03
3
BBDO
0.00
Red Bull Project
-0.03
0
Saatchi & Saatchi
0.00
Icebreaker Project
-0.08
0
6.6
47
Lilly, AusIndustry
2014 MEDIA AGENCIES NEW BUSINESS LEAGUE New Zealand / Dec 2014 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Danone Nutricia
1.9
6
Pumpkin Patch
1.6
22
1.4
1.4
12
BigPipe (Spark Ventures), Pumpkin Patch, Pernod Ricard (Social Media Project)
0.4
0.4
10
Vizeum
Reb Bull
0.3
0.3
2
Starcom MediaVest
Samsung, Airbnb
0.5
0.2
2
0.0
0.0
0
0.0
0.0
0
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MediaCom
Nestle, Farmers Mutual Group, Fonterra, Wet and Forget
1.9
2
2
OMD
Kiwibank, NZ Post, Dulux, Coach, Bic, QV, Bauer Media NZ
2.4
3
5
MEC
Vodafone, Ministry of Health, Danone Nutricia,
4
3
Carat
5
6
6
7
7=
8=
MPG
7=
8=
Mindshare
9
11
ZenithOptimedia
10
10
Universal McCann
11
4
AGENCY
PHD
RECENT WINS
Reckitt Benckiser, Malaysia Tourism, Valentines, SKYCITY Auckland, Avanti Finance
SAP, Auckland Council, Unitec Institute of Technology, Ezibuy
RECENT LOSSES
Farmers Mutual Group
0.6
Nestle
(0.1)
5
0.0
Microsoft
(0.2)
0
0.4
Vodafone
(0.6)
13
4.7
72
METHODOLOGY The R3 New Business League has been compiled each of the last 148 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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