2014 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Dec 2014
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
9.46
9.46
36
Scotts, Dove men Project, Unilever Project
7.20
7.20
8
DDB
TAFEP Project, Health Promotion Board, Ministry of Communications and Information Project
6.28
6.28
16
4
McCann WorldGroup
Kikki-K Project, Plaza Singapura Project, Microsoft Xbox, Capitaland Project
5.78
5.78
16
5
5
Leo Burnett
Allergan, Samsung, Double A Project, Lazada Project, SkyScanner Project, MBT Project
3.25
3.25
9
6
12
Publicis
Accor, Milkana Project, Breadtalk, Koh Brothers Project,UBS Project
2.97
2.97
22
7
6
TBWA
Airbnb, MasterCard
2.72
2.72
5
8
7
Grey Group
Abbott Laboratories(Digital) Project, AlMaha Airways, Sentosa Leisure Management
2.65
2.53
16
9
8
Dentsu
The Republic of Singapore Navy Project, Land Transport Authority Project
1.06
1.06
10
10
10
JWT
Tata Group Project, Carlsberg
0.89
0.89
6
11
9
BBDO
APB
0.60
0.60
2
12
11
Bates
Pernod Ricard(Martell and Chivas Regal), National Library Board
0.60
0.60
3
13
13
Lowe
FrieslandCampina
0.20
0.20
1
14
14
BBH
Samsung
0.15
0.15
1
15=
15=
Iris
0.00
0.00
0
15=
15=
M&C Saatchi
0.00
0.00
0
15=
15=
Saatchi & Saatchi
0.00
0.00
0
15=
15=
Havas Worldwide
0.00
0.00
0
15=
15=
FCB
0.00
0.00
0
20
20
Y&R
-0.16
6
43.5
157
RANK THIS MONTH
RANK LAST MONTH
1
2
Ogilvy
SGX Project, AstraZeneca Project, Global Blue Project, SEA Games Project
2
1
SapientNitro
3
3
4
AGENCY
RECENT WINS
Singapore Workforce Development Agency, Wearnes Automotive, Education Client
ESTIMATED YTD WIN REVENUE (USD $ m)
2.44
RECENT LOSSES
Microsoft CRM
2014 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / Dec 2014
RANK THIS MONTH
RANK LAST MONTH
1
ESTIMATED YTD WIN REVENUE (USD $ m)
No.of Wins
AGENCY
RECENT WINS
1
Starcom MediaVest
Ministry of Communications & Information, Avenza, Zespri
3.3
3.1
12
2
2
Carat
Hootsuite(Digital),Mondelez, Nokia, Mastercard
1.3
1.3
13
3
3
ZenithOptimedia
1.1
21
4
4
OMD
1.0
12
5
7=
Havas Media
6
5
Dentsu Media
7
10
8
National Gallery Singapore, Building & Construction Authority, Uniqlo (Digital), Media Development Authority Sentosa Leisure Management, National Library Board , Hotel Club, Coach, Sentosa Development Board, Cortina Watch London Weight Management Project, NeighboursFirst.sg (POSB) Project, Line Chat Messenger Project
1.4
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
Wing tai
1.0
0.9
Ram Pacific
0.9
12
Republic of Singapore Navy, NTU
0.8
Republic of Singapore Navy
0.7
9
MediaCom
BOSE, NUS Business School
0.6
0.6
3
9
PHD
Far East Organization(Print), SAP, Nikkei,Scripps Network, Firefly, Mount Faber Cable Car
0.7
0.6
7
9
6
MEC
Tiffany & Co, Blackrock, Sunrise, Sony Playstation
0.5
Tourism Client
0.4
5
10
7=
Universal McCann
MSF (Radio), NEA (Dengue), International Enterprise Singapore, Singapore Sports Council
1.0
National Gallery Singapore
0.4
14
11
11
Initiative
Reckitt Benckiser, Property Guru
0.3
0.3
2
12
12
Vizeum
0.0
0.0
0
13
13
Mindshare
14
14
Maxus
Royal Caribbean
0.1
Mondelez
-0.1
1
0.0
Zespri
-0.2
0
10.0
111
METHODOLOGY The R3 New Business League has been compiled each of the last 148 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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