www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia/ December 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Y&R
Melbourne Fashion Festival, Lorna Jane Project, State Library of Victoria Project
13.68
13.68
2
2
DDB
Pfizer Brands, Covermore Insurance Project, Tourism Australia PR Project
11.25
11.25
3
5
Ogilvy
Shop Click Drive, Trip Advisor, CSL Project
15.26
4
3
McCann WorldGroup
Worksafe, TabCorp, Western Digital
7.39
5
4
TBWA
McCain, Symington's, David Jones
7.72
6
6
Saatchi & Saatchi
Nib Health Insurance, O'Brien Glass Project
5.82
5.32
7
7
Clemenger BBDO
Nestle Project, Lion Project
1.30
1.30
8
9
Leo Burnett
General Mills, SPC Ardmona, Impra Teas
1.04
1.04
9
8
Lowe
Office of Road Safety
1.00
1.00
10
10
Publicis
NT Tourism Project, Personalised Plates Queensland
1.05
11
11
JWT
Singapore Tourism Board, Michelle Bridges Project, Pataks
0.68
12
12
Grey Group
Zierholz Beer Project, Australian Federal Police Project
0.69
13
15=
BMF
Central Park
0.50
0.50
14
13
Dentsu
4 pines brewing Project, Hochiki Project
0.15
0.15
15
14
DraftFCB
0.08
0.08
16=
15=
SapientNitro
0.00
0.00
16=
15=
Iris
0.00
0.00
16=
15=
Havas Worldwide
0.00
0.00
16=
15=
The Monkeys
0.00
0.00
20
20
M&C Saatchi
AGENCY
RECENT WINS
VicHealth Brand Identity, V8 Supercar, One Piece Digital
1.20
RECENT LOSSES
SPC Ardmona
9.69
7.39
Pernod Ricard
Peters Ice Cream
7.12
0.72
0.68
4 pines brewing Project
David Jones
0.65
(2.63)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Australia/ December 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
4
ZenithOptimedia
Reckitt Benckiser, Henkel, HP (SEM)
6.22
Mortgage Choice
5.77
2
1
MEC
General Electric, Hotels.com, Menarini, Domino's Pizza
4.52
Henkel
3.77
3
2
Carat
Betts Group Project, L'Oreal, Polaris Motorcycles, GPT
3.67
4
3
Mitchells
Shine Lawyers, Sportingbet
3.93
RACWA
3.56
5
6
Universal McCann
Lego, Target, William Hill, Ausco Modular Project
6.47
L'Oreal
3.27
6
5
IKON
Clinique, Estee Lauder, Bing Lee
3.08
Vodafone
2.90
7
7
Havas Media
Lenovo Project, Zoetis, Seagate, CPA
2.23
Audemars Piguet
2.23
8
8
Initiative
Garden House Project, LA Tourism Project
2.18
9
12
OMD
Hasbro, Theme Parks Capital, Hasbro
3.85
10
11
PHD
Fererro, Newell, Turning Point Solutions, Solahart
2.31
11
9
Vizeum
Siemens
1.73
12
10
Mindshare
Origin Energy, MCC, Specsavers
1.55
1.45
13
13
Maxus
Mortgage Choice, V8 Supercars
0.36
0.21
14
14
MediaCom
Australian Salary Packaging Industry Association, Catch of the Day, Tabcorp
2.15
NSW Government
(0.14)
15
15
Starcom MediaVest
Europcar Digital, Lumo Energy
0.59
Top Deck
(0.64)
AGENCY
RECENT WINS
RECENT LOSSES
3.67
2.18
AMP-AXA
2.16
2.11
MyBudget Digital
1.73
The R3 New Business League has been compiled each of the last 136 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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