December 2013 new business league china

Page 1

www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES

CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ December 2013

1

ESTIMATED YTD WIN REVENUE (RMB ¥m)

ESTIMATED OVERALL YTD REVENUE (RMB ¥m)

RANK THIS MONTH

RANK LAST MONTH

1

1

Ogilvy

Tourism Victoria Project, YUNEGISH Project, Axalta Project

203.30

2

2

McCann WorldGroup

China Merchants Bank, Heineken, Intel Project

128.55

126.66

3

3

Saatchi & Saatchi

Union Pay, Vatti, CCTV Project.

89.46

65.83

4

4

JWT

China Unicom, China Auto Rental

71.94

5

5

Leo Burnett

Galaxy (Grand Waldo), China World Exhibitions Project,

45.40

45.40

6

6

BBH

Ikea, Clarks Global, Qoros Global

36.54

35.51

7

7

Publicis

ChangAn Car, 21-Super-Vita, Dangdang

35.39

8

8

Lowe

SGM Buick Regal, Heineken, Garuda Indonesia Global

26.46

26.46

9

10

Grey Group

Xiaomi Project, GSK Project

25.64

25.13

10

9

DDB

DWA, Mastercard Project, Bausch+Lomb Project

32.76

24.63

11

11

TBWA

CAPSA Project, Tsingtao Beer, Mars Petcare

13.17

12

12

BBDO

Tourism Australia, Corneliani Project

10.55

13

13

DraftFCB

Yang Sheng Tang Project, Arla Foods Project

13.77

14

14

SapientNitro

Microsoft China Project, McLaren P1 China

5.04

5.04

15

15

M&C Saatchi

1.26

1.26

16=

16=

Wieden & Kennedy

0.00

0.00

16=

16=

Iris

0.00

0.00

16=

16=

Havas Worldwide

0.00

0.00

19

19

Dentsu

Yili Products Digital, Dunlop Project

11.97

(0.63)

20

20

Y&R

Revlon Regional Project, Ping An Bank

17.48

(1.42)

21

21

Bates

ASUS Global

3.15

AGENCY

RECENT WINS

RECENT LOSSES

Mars(Petcare)

Johnson & Johnson Project

Vatti

Hisense

200.55

51.92

31.41

12.51

10.55

Calbee

Buick

8.38

(22.05)


www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES

MEDIA AGENCIES NEW BUSINESS LEAGUE China/ December 2013

ESTIMATED YTD WIN REVENUE (RMB ¥m)

ESTIMATED OVERALL YTD REVENUE (RMB ¥m)

RANK THIS MONTH

RANK LAST MONTH

1

1

OMD

China Telecom, Dong Feng Peugeot Citroen Automobile, Hasbro APAC

135.21

Hershey's Asia Pacific

2

3

ZenithOptimedia

Mengniu(Planning), Carlsberg, Reckitt Benckiser

115.15

L’Oreal Project

95.62

3

2

Carat

Coca Cola(Search), Ferrero Digital, JingJieYouXi

72.52

Clarins

57.40

4

5

Starcom MediaVest

AB InBev, Liby, Wanglaoji

41.80

28.96

5

4

Havas Media

Seagate, Parmigiani Watch

28.02

28.02

6

6

Mindshare

Royal Pet Food, Qoros, Jindong, Amway Nutrilite

43.16

24.89

7

7

MEC

General Electric, SanDisk, Colgate Digital

23.63

23.63

8

8

PHD

Converse, Norwegian Salmon Board

16.96

16.96

9

9

Vizeum

SAIC Datong, Munchy's, Jinluo Group, Munchy's

4.85

4.85

10

12

Universal McCann

Uni-President China, Hershey's Asia Pacific, Florentia Village

19.64

11

10

Initiative

Ariston, Cerebos, Bose

2.58

2.58

12

11

Dentsu Media

The International Olympic Committee Asia Pacific

0.79

0.79

13

14

MediaCom

Inoherb, Sony Asia Pacific, Fonterra, Pazzo Project

22.21

AB InBev

(15.59)

14

13

Maxus

1.26

Uni-President

(18.96)

AGENCY

RECENT WINS

RECENT LOSSES

Inoherb

114.74

4.84

The R3 New Business League has been compiled each of the last 136 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.

2


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.