www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ December 2013
1
ESTIMATED YTD WIN REVENUE (RMB ¥m)
ESTIMATED OVERALL YTD REVENUE (RMB ¥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Tourism Victoria Project, YUNEGISH Project, Axalta Project
203.30
2
2
McCann WorldGroup
China Merchants Bank, Heineken, Intel Project
128.55
126.66
3
3
Saatchi & Saatchi
Union Pay, Vatti, CCTV Project.
89.46
65.83
4
4
JWT
China Unicom, China Auto Rental
71.94
5
5
Leo Burnett
Galaxy (Grand Waldo), China World Exhibitions Project,
45.40
45.40
6
6
BBH
Ikea, Clarks Global, Qoros Global
36.54
35.51
7
7
Publicis
ChangAn Car, 21-Super-Vita, Dangdang
35.39
8
8
Lowe
SGM Buick Regal, Heineken, Garuda Indonesia Global
26.46
26.46
9
10
Grey Group
Xiaomi Project, GSK Project
25.64
25.13
10
9
DDB
DWA, Mastercard Project, Bausch+Lomb Project
32.76
24.63
11
11
TBWA
CAPSA Project, Tsingtao Beer, Mars Petcare
13.17
12
12
BBDO
Tourism Australia, Corneliani Project
10.55
13
13
DraftFCB
Yang Sheng Tang Project, Arla Foods Project
13.77
14
14
SapientNitro
Microsoft China Project, McLaren P1 China
5.04
5.04
15
15
M&C Saatchi
1.26
1.26
16=
16=
Wieden & Kennedy
0.00
0.00
16=
16=
Iris
0.00
0.00
16=
16=
Havas Worldwide
0.00
0.00
19
19
Dentsu
Yili Products Digital, Dunlop Project
11.97
(0.63)
20
20
Y&R
Revlon Regional Project, Ping An Bank
17.48
(1.42)
21
21
Bates
ASUS Global
3.15
AGENCY
RECENT WINS
RECENT LOSSES
Mars(Petcare)
Johnson & Johnson Project
Vatti
Hisense
200.55
51.92
31.41
12.51
10.55
Calbee
Buick
8.38
(22.05)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE China/ December 2013
ESTIMATED YTD WIN REVENUE (RMB ¥m)
ESTIMATED OVERALL YTD REVENUE (RMB ¥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
OMD
China Telecom, Dong Feng Peugeot Citroen Automobile, Hasbro APAC
135.21
Hershey's Asia Pacific
2
3
ZenithOptimedia
Mengniu(Planning), Carlsberg, Reckitt Benckiser
115.15
L’Oreal Project
95.62
3
2
Carat
Coca Cola(Search), Ferrero Digital, JingJieYouXi
72.52
Clarins
57.40
4
5
Starcom MediaVest
AB InBev, Liby, Wanglaoji
41.80
28.96
5
4
Havas Media
Seagate, Parmigiani Watch
28.02
28.02
6
6
Mindshare
Royal Pet Food, Qoros, Jindong, Amway Nutrilite
43.16
24.89
7
7
MEC
General Electric, SanDisk, Colgate Digital
23.63
23.63
8
8
PHD
Converse, Norwegian Salmon Board
16.96
16.96
9
9
Vizeum
SAIC Datong, Munchy's, Jinluo Group, Munchy's
4.85
4.85
10
12
Universal McCann
Uni-President China, Hershey's Asia Pacific, Florentia Village
19.64
11
10
Initiative
Ariston, Cerebos, Bose
2.58
2.58
12
11
Dentsu Media
The International Olympic Committee Asia Pacific
0.79
0.79
13
14
MediaCom
Inoherb, Sony Asia Pacific, Fonterra, Pazzo Project
22.21
AB InBev
(15.59)
14
13
Maxus
1.26
Uni-President
(18.96)
AGENCY
RECENT WINS
RECENT LOSSES
Inoherb
114.74
4.84
The R3 New Business League has been compiled each of the last 136 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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