www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Indonesia/ December 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Grey Group
Samsung, Suzuki Digital, Honda(New Megapro)
3.38
3.38
2
2
Fortune Indonesia
Dulux AkzoNobel Decorative, Takeda Indonesia, PT MONEX INVESTINDO
1.40
1.40
3
3
Lowe
1.75
1.35
4
4
DDB
Bel, Singtel, Pepsi Digital Project
1.35
1.35
5
5
TBWA
Castrol Project, Bosch Project, Volvo Project
1.24
1.24
6
9=
Dentsu
Astra Honda Motor Project, Novo Nordisk Project, Seman Merah Putih
1.20
1.20
7
6
JWT
Indosat IM3, American Standard,Jakarta Monorail
1.13
1.10
8
7
McCann WorldGroup
Coca Cola Project, CIMB Project
0.87
0.87
9
9=
Y&R
BCA Bank, LG Project, XL Telecom, Surya
0.82
0.82
10
8
Ogilvy
Axe, JJ Royale Project, H&M
0.82
11
11
BBDO
Sinarmas Land
0.38
0.38
12
12
Bates
Relaxa, Unilever Digital
0.37
0.37
13
13
Publicis
Periplus Bookshop Project, Periplus
0.22
14
14=
Leo Burnett
Tourism New Zealand, Australian Government, Intel Project
0.07
0.07
15=
14=
Havas Worldwide
0.00
0.00
15=
14=
M&C Saatchi
0.00
0.00
15=
14=
DraftFCB
0.00
0.00
18
18
Saatchi & Saatchi
0.05
(0.20)
AGENCY
RECENT WINS
BIG TV, BTPN, FIF
RECENT LOSSES
CIMB Project
Qantas Project
0.79
0.21
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Indonesia/ December 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Havas Media
Seagate, Bluefox, H&M
4.07
4.07
2
2
Initiative
Santos Jaya Abadi, Sampoerna,
4.20
3.95
3
3
Starcom MediaVest
Taobao, Skyscanner
3.29
3.29
4
4
Dentsu Media
MERCK, Kansai Paint, Semen Indonesia, Perusahaan Gas Negara
2.53
5
5
Mindshare
GSK Regional, Sampoerna Foundation, Aegon
1.10
6
6
Universal McCann
DRTV, Bloomberg TV, PT Hutchison CP Telecommunications, Lee Kum Kee
0.85
7
7
Vizeum
Bolt, Mitsubishi
0.73
8
8
ZenithOptimedia
Samsung Project, HP SEM, SucorInvest, Hankook
0.81
9
9
MediaCom
Fonterra
0.63
0.63
10
10
PHD
Mitsubishi Electric, Ganda Group, World Kitchen Project
0.52
0.52
11
11
Carat
FIF, Philip Morris Digital
0.35
0.35
12
13
Touchpoint
OCBC NISP, ASKES, PT Mowilex Indonesia, Pharos Indonesia
0.27
0.27
13
12
MEC
Sony Electronics
0.15
0.15
14
14
Maxus
ABC President
0.42
PT Hutchison CP Telecommunications
0.04
15
15
OMD
Tourism Western Australia, Tourism & Events Queensland
0.11
Sony
(0.49)
AGENCY
RECENT WINS
RECENT LOSSES
Garuda Indonesia
2.53
1.10
Burberry
0.73
0.73
Invida
0.66
The R3 New Business League has been compiled each of the last 136 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
2