www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan/ December 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Wrigley Project, Triumph Project
4.35
4.35
2
2
Leo Burnett
Motivation Project, Samsung Electronics, Coca-Cola Project, LINE
2.66
2.66
3
3
TBWA
Pocari Project, Cooper Vision
1.64
1.64
4
4
JWT
0.68
0.65
5
5
McCann WorldGroup
Family Mart
0.62
0.62
6
6
Dentsu
Yahoo
0.59
0.59
7
7
DraftFCB
Pine Bridge Investments Project, Leotek Electronics, Heineken International
0.52
0.52
8
8
DDB
Kuo Yuan Yi Project, Cathay United Bank Project, BOSCH Project
0.35
0.35
9
9
Bates
ASUS Global
0.30
0.30
10=
10=
Havas Worldwide
0.00
0.00
10=
10=
Grey Group
0.00
0.00
10=
10=
Y&R
0.00
0.00
10=
10=
Publicis
0.00
0.00
10=
10=
Saatchi & Saatchi
0.00
0.00
15
15
Lowe
0.00
(0.08)
16
16
BBDO
0.00
AGENCY
RECENT WINS
RECENT LOSSES
Watsons
(0.50)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan/ December 2013 ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
MEC
Suzuki, Mitsubishi Electric, Huawei Project
1.67
T.G.I. Friday's
1.64
4
ZenithOptimedia
Reckitt Benckiser, L'Amour, HP SEM
1.24
BMW Project
1.09
3
3
Dentsu Media
LG,loveU Game(TV), Pfizer, Cosmos bank(TV)
0.99
4
2
Mindshare
Good Luck Corporation, Jetstar, Ganso
1.04
LG
0.86
5
12
Carat
TransAsia Airways, Georg Jensen, MOLI Online
1.00
Mitsubishi Electric
0.61
6
5
Havas Media
Seagate, Haiwaiian Airlines Project
0.61
SUBARU
0.60
7
6
PHD
Humble House Hotel Project
0.54
0.54
8
7
Vizeum
Quick Balance supplementary drinks, Orange Bear,
0.47
0.47
9
8
MediaCom
Fonterra
0.38
0.38
10
9
Universal McCann
IWPLAY World Project, Hometown Project, ECCO Project
0.57
11
10
Initiative
Cerebos Project, IGS Project, ChingYeh Panting Project
0.29
12
11
Starcom MediaVest
Cotton Council International, BMW Proejct, T.G.I.
0.48
Samsung Project
0.17
13
14
OMD
Hasbro, Google Project, FENC Project
0.52
Hershey's Asia Pacific
0.12
14
13
Maxus
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
0.10
RECENT LOSSES
0.95
Burberry
0.36
0.29
0.10
The R3 New Business League has been compiled each of the last 136 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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