www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand/ December 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Cera C-Cure Project, Watson Project
5.58
2
2
McCann WorldGroup
LINE, Kbank Project, SAP Project
4.51
3
3
BBDO
PEO Plus, True Move, Charoen Pokphand Food, TISCO Bank
2.65
2.62
4
4
Dentsu
Kao Thailand Project, Bridgestone, Honda Automobile Project
2.27
2.13
5
5
Leo Burnett
Summit Footware, KTB, IP Trading, CPF Sausage
1.59
SCB Project
1.29
6
6
TBWA
AIM STAR NETWORK Project, Otani Project, Bifesta(Mandom) Project
1.70
PTT Exploration and Production Public
1.10
7
7
DDB
Cigna Insurance, Excella, KMP
1.08
0.70
8
8
Saatchi & Saatchi
Thanachart Bank, JIFFY
0.65
0.65
9
9
Lowe
FWD Life Insurance Project, Gulliver Project, Garuda Indonesia Global
0.80
10
16
Y&R
Sermsuk
0.75
0.45
11
10
Publicis
SCA, Freisland Campina, Dusit Thani Hotel Project
0.11
0.11
12=
11=
JWT
0.00
0.00
12=
11=
Grey Group
0.00
0.00
12=
11=
M&C Saatchi
0.00
0.00
12=
11=
Havas Worldwide
0.00
0.00
16
15
DraftFCB
AGENCY
RECENT WINS
Cerebos Project
0.01
RECENT LOSSES
5.28
Cigna Insurance
Excella
New Concept Product
3.88
0.50
(0.07)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand/ December 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Ministry of Energy,TISCO(Search), Scotch Industrial(Search)
2.46
2
2
Initiative
Coca-Cola Digital, Krungsri Bank
2.23
3
9
Dentsu Media
Toyota Project, Lion Air Project, Karmarts Project
2.50
Mondo Mobile
2.04
4
3
ZenithOptimedia
HP SEM, Henkel Hair Care, Siam City CementKrung Thai Bank,
1.26
TISCO (OOH)
1.17
5
4
Universal McCann
MoneyGram Project, Decolgen, Lazada, SC Assets Project
0.98
0.98
6
5
MPG
Sofitel
0.74
0.74
7
7
MediaCom
Bertram Chemical, Optical 88, Index Living Mall
0.78
8
8
PHD
Banyan Tree, CAT Telecom
0.53
0.53
9
10
Maxus
Seleco Seaweed, PTTEP, Boonrawd, Millcon Steel
0.36
0.36
10
6
Starcom MediaVest
Taobao, Skyscanner
1.11
11
11
Vizeum
Hanju
0.15
12
13
Mindshare
13
12
MEC
14
14
OMD
AGENCY
RECENT WINS
RECENT LOSSES
We Chat
2.41
2.23
Mundi Pharma
Krungsri Bank
0.66
0.21
0.15
0.05
Boonrawd
(0.14)
Sony Electronics, We Chat
0.69
Index Living Mall
(0.34)
Hasbro, Asiatic Agro Industry, Schneider Electric
0.70
We Chat
(0.87)
The R3 New Business League has been compiled each of the last 136 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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