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CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ Feb 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
2
Ogilvy
Malakoff Malaysia, IPM Thailand, UniPresident Thailand
20.35
Star Plus India
19.95
2
1
McCann WorldGroup
Nation Today Project India, Princess Cruise Singapore, Philips India
16.08
Wellcome Hong Kong
15.03
3
6
DDB
Bentley Project China, Henderson Hong Kong, Opera Australia
7.59
7.52
4
3
Lowe
Office of Road Safety Australia, Garuda Indonesia Global, Heineken China
5.17
5.10
5
7
Y&R
Commonwealth Bank Project Australia, Honda Motor Japan, Kellogg's Australia
4.48
4.48
6
4
Leo Burnett
Peters Ice Cream Australia, Line Taiwan, BMW Greater China
4.89
7=
9
BBH
Pirelli Global, Qoros Global, H채agen-Dazs Digital Asia Pacific
3.50
7=
21
9
5
10
10
Publicis
Buick LaCrosse China, HTC China, JDB Kunlun Mountains China
3.15
11
8
Dentsu
Yogiyo Project Korea, Moc Chau Milk Project Vietnam, ANA Singapore
3.30
12
12
Grey Group
Wellcome Hong Kong, Sony Handycam Project China, Mengniu Telunsu China
2.77
13
15=
JWT
CAG Singapore, Indosat IM3, Matrix and Mentari Indonesia, SpiceJet India
1.50
1.50
14
15=
BBDO
Sansiri Thailand, Starbucks Corporation Project Hong Kong, Monde Nissin Project Philippines
1.06
1.06
15
15=
SapientNitro
Microsoft Store Launch China, McLaren P1 China
0.80
0.80
16
11
Bates
Unilever Digital Indonesia, SSC Project Singapore, IRDA India
0.42
0.42
17
13
DraftFCB
Paper Plus Group New Zealand, Heineken International Taiwan, Hong Kong Housing Society
1.05
18
14
M&C Saatchi
British Council Hong Kong
0.10
0.10
19=
15=
Iris
0.00
0.00
19=
15=
Wieden & Kennedy
0.00
0.00
19=
15=
Havas Worldwide
0.00
0.00
AGENCY
TBWA
Saatchi & Saatchi
RECENT WINS
Alaska NutriBuild 345 Project Philippines, PTT Lubricants Project Thailand, CP-Meiji Yogurt Thailand Mazda CX-7 and Mazda 6 China, Durex Malaysia, Swire Cold Storage Project China
4.28
RECENT LOSSES
Proton Malaysia
3.79
3.50
Pernod Ricard Australia
3.20
3.48
3.20
Peters Ice Cream Australia
2.75
2.52
SpiceJet India
Mengniu Telunsu China
2.27
0.15
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ Feb 2013 ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
ZenithOptimedia
DTAC Thailand, Hankook Indonesia and Malaysia, Perfetti Van Melle China
7.29
Shenzhen Mobile China
6.42
2
7
MediaCom
Fonterra Asia Pacific, Pazzo Project China, Mars Wrigley India
6.92
Danone and Murray Goulburn Australia
6.14
3
4
Initiative
Manheim Auctions Australia, Microsoft Project Thailand, JNJ Thailand and Indonesia
3.35
3.35
4
3
Universal McCann
Santoor India, Toyo Tires and Rubber Malaysia, JNJ Regional
2.71
2.71
5
2
OMD
Adlabs Imagica India, Genting Malaysia, CGB China
9.40
Fonterra Asia Pacific
2.37
6=
10
Carat
Danone and Murray Goulburn Australia, Max's Restaurant Philippines, Tzinga India
3.11
Perfetti Van Melle China
2.01
6=
9
PHD
BSH Australia, Apropos New Zealand, Lifestyle Community Australia
1.96
1.96
8
11
Havas Media
Voltas India, Amway India, Wonder Cement India
1.81
1.66
9
5
Starcom MediaVest
Prudential Insurance Indonesia, Goldilocks Philippines, Garuda Indonesia Global
2.66
Genting Malaysia
1.31
10
12
Dentsu Media
Indosat Indonesia, Yogiyo Project Korea, Moc Chau Milk Project Vietnam
1.92
Garuda Indonesia
0.89
11
6
MEC
Blackmores Australia, Tiger Airways Asia Pacific, StudyBank Taiwan
1.70
DTAC Thailand
0.75
12
8
Vizeum
Elken Malaysia, Jinluo Group Media Planning China, Pag-IBIG Fund Philippines
1.27
TTK Healthcare India
0.67
13
13
Maxus
Venetian Macao Hong Kong, Tata Tea India, Invida Indonesia
2.00
Uni-President China
0.31
14
14
Mindshare
Apollo Hospitals India
0.05
SilkAir Singapore
(1.80)
AGENCY
RECENT WINS
RECENT LOSSES
The R3 New Business League has been compiled each of the last 126 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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