2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea / Feb 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.43
1.43
4
Dermatix, Dongwon F&B Tuna, Yakult Korea
1.31
1.31
3
Leo Burnett
Bel Korea Project
0.70
0.70
2
4=
Dentsu
WINIX Project, HIMO Project
0.65
0.65
2
5
4=
JWT
Manufacture Client
0.36
0.36
2
6
3
McCann WorldGroup
Pharmacy Client
0.30
0.30
12
7
4=
DDB
Hangju, WithOne Project, Yanolja
0.57
0.27
7
8=
4=
BBDO
0.00
0.00
0
8=
4=
Lowe
0.00
0.00
0
8=
4=
Havas Worldwide
0.00
0.00
0
8=
4=
FCB
0.00
0.00
0
8=
4=
Bates
0.00
0.00
0
8=
4=
Saatchi & Saatchi
0.00
0.00
0
8=
4=
Y&R
0.00
0.00
0
8=
4=
Publicis
0.00
0.00
0
16
4=
Grey Group
0.00
-0.53
0
4.5
32
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Alcon Korea Project, LG U+ Project
2
4=
TBWA
3
2
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Bel Korea
Dermatix
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Korea / Feb 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.61
13
0.45
2
0.4
0.43
3
Net marble, CJ E&M Project
0.4
0.42
3
Dentsu Media
TongYang Mabic, Marley C&V
0.4
0.41
2
2
Vizeum
Panasonic
0.1
0.08
1
7
6
ZenithOptimedia
Trivago
0.1
0.06
1
8=
7=
Starcom MediaVest
0.0
0.00
0
8=
7=
OMD
0.0
0.00
0
8=
7=
MEC
0.0
0.00
0
8=
7=
Initiative
0.0
0.00
0
12
7=
Havas Media
0.0
-0.08
0
2.4
25
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
5
Carat
Shiseido Korea(Buying)
0.6
2
1
PHD
SC Johnson(Planning), Unilever(Search)
0.5
3
4
MediaCom
ING, Bose
4
3
Universal McCann
5
7=
6
AGENCY
RECENT WINS
RECENT LOSSES
Transitions
Subaru
METHODOLOGY The R3 New Business League has been compiled each of the last 150 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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