2023 CREATIVEAGENCIESNEW BUSINESSLEAGUE
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Wieden & Kennedy Chili's US Project, Amazon Prime Global, Allstate US, Bloomberg US 22.0 22.0 5 2 14 R/GA Enterprise Holdings Global Content Production US, Metagenics Us, 8.8 8.8 6 3 2 Ogilvy Verizon US B2B 8.3 8.3 2 4 3 Dentsu Apple TV+ US 5.0 5.0 1 5 4 Code and Theory Finance Client 4.5 4.5 6 6 5 Accenture Song Edward Jones US 4.0 4.0 1 7 6 Terri & Sandy NestléHealth Science US 3.0 3.0 1 8 21 MullenLowe Group US Golf Association (USGA) US, Marriott Hotels & Resorts US Project 2.0 2.0 2 9 16 VMLY&R Alicorp US 1.6 1.6 2 10 7 M&C Saatchi Group Natural Cycles US, Samsonite US, glo US, Dasani US Project 1.3 1.3 5 11 - Tombras Casey's US, BMW Motorrad US Creative & Social & CRM 1.2 1.2 3 12 Croud Boll & Branch US, Bubble.io US, Baker Hughes US 0.9 0.9 4 13 10 Baker & Bonner Pegasus Bank US, Community Coffee US 0.9 0.9 2 14 12 Havas Worldwide Enterprise Holdings US, DICKIES US 0.5 0.5 2 15 8 Team One KB Home US Strategic 0.5 0.5 1 16 9 72andSunny Zillow US 0.5 0.5 1 17 11 Haberman Egglife Foods US 0.5 0.5 1 18 - Joan Creative European Wax Center US 0.4 0.4 1 19 - Ntooitive Digital Nékter Juice Bar US 0.4 0.4 1 20 - MBM Menabrea US 0.4 0.4 1 2023 (Jan-Feb) 48.1 51 2022 (Jan-Feb) 49.2 54 YoY Comparison: -2.3% -5.6% US / Feb 2023
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2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Omnicom Media Group L'Oreal US 60.0 60.0 1 2 - Hearts & Science Jaguar Land Rover (JLR) Global 6.0 6.0 1 3 2 Dentsu x McCormick & Co US & Canada 4.0 4.0 1 4 8 PHD Philips Domestic Appliances Global 3.8 3.8 1 5 3 Mediaplus Siemens Global 2.5 2.5 1 6 4 Cavas Worldwide Edward Jones US 2.0 2.0 1 7 10 Havas Media Indrive Global AOR - full media planning and buying 1.0 1.0 1 8 17 Crossmedia Airbus US 1.0 1.0 1 9 - OMD Boehringer Ingelheim HCP US 2.8 Edward Jones US 0.8 1 10 - 9thWonder Vari US 0.3 0.3 1 11 5 Wieden & Kennedy Calzedonia (media) US 0.2 0.2 1 2023 (Jan-Feb) 20.6 13 2022 (Jan-Feb) 39.8 24 YoY Comparison: -48.1% -45.8% 2023 Creative & Media (Jan-Feb) 68.7 64 2022 Creative & Media (Jan-Feb) 89.0 78 YoY Comparison: -22.8% -17.9% METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI. US
Feb 2023
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