R3 2024 February New Business League - LATAM

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 8 MullenLowe Group Instituto Hondureño de Turismo Honduras Project, Hasbro Mexico, 2.0 2.0 16 2 1 VML Telefonica Latam 1.1 1.1 1 3 2 Grey Group Coca-Cola Mexico Project, Worldcoin Argentina Project, Coca0.7 0.7 4 2024 (Jan-Feb): 3.78 21 2023 (Jan-Feb): 8.8 25 YoY Comparison: -57.3% -16.0% LATAM / Feb 2024

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RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Havas Media Exeed Mexico AOR - full media planning and buying, Play Uzu 1.5 1.5 7 2 3 NP Digital Centro Medico ABC - MX Latin America, akunmexico - MX Latin 0.3 0.3 22 3 2 Initiative ACESCO Colombia 0.2 0.2 5 4 16 Wavemaker Fondo De Garantias Colombia 0.0 0.0 1 5 4 OMD Henkel Mexico 0.9 0.0 1 2024 (Jan-Feb): 1.9 37 2023 (Jan-Feb): 6.9 18 YoY Comparison: -73.2% 105.6% 2024 Creative & Media (Jan-Feb): 5.6 58.0 2023 Creative & Media (Jan-Feb): 15.8 43 YoY Comparison: -64.3% 34.9% METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Jun keting ROI.

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