2024 CREATIVEAGENCIESNEW BUSINESSLEAGUE
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 VML Sasta Sundar India Project, Towngas Hong Kong Project 6.6 6.6 65 2 2 DDB Metropolitan Manila Development Authority Philippines Project, Home 6.3 6.3 23 3 3 Havas Worldwide Air Asia Cambodia Project, VIACOM India, Ausgrid Australia Project 4.8 4.8 12 4 25 Mullenlowe Group Allianz Insurance Indonesia, Diageo Tequila China, Jawa Motorcycle 1.6 1.6 19 5 9 Grey Group Hong Kong Science and Technology Parks Corp Hong Kong Project, Lee 1.2 1.2 11 6 5 Ogilvy 5i5j (我爱我家) China, (TCP) T.C. Pharmaceutical Industries Company 1.2 1.1 30 7 4 Apparent Fleetwood Australia, Camec Australia, TAL Project Australia 1.0 1.0 5 8 13 McCann Worldgroup PwC Global 1.0 1.0 1 9 6 BBDO Nippon Menard Cosmetics Co., Ltd. Japan, Senju Pharmaceutical Co., 0.8 0.8 28 10 7 Wondrlab GHV Medical Anchor Private Limited-BeatXP India Project, 0.8 0.8 123 11 8 Special Group TAB New Zealand Project, Air New Zealand New Zealand Project, EECA 0.3 0.3 8 12 10 ThinkerBell APT Australia Project, APT Australia Project 0.0 0.0 2 2024 (Jan-Feb): 25.4 327 2023 (Jan-Feb): 60.6 311 YoY Comparison: -58.0% 5.1%
Asia Pacific / Feb 2024
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RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Wavemaker Honor China Buying scope , IM Motor (Performance) China, TE 17.6 17.5 20 2 2 PHD SAIC Volkswagen China, Paragon Indonesia, HP Inc. Global, Danamon 7.5 7.5 5 3 5 Mindshare Online Education Australia, FXTM Taiwan Taiwan, Fujifilm Business 5.0 5.0 18 4 16 Initiative Air India India, VIVO Malaysia, Bangchak Thailand Project 1.8 1.8 3 5 10 Ryvalmedia Hisense-Toshiba retention - All Media Australia, Narellan Pools 1.7 1.7 8 6 3 OMD Kalbe Indonesia, Tyson Thailand, Sharp Indonesia 1.5 1.5 6 7 6 LS Digital Nippon Life India Asset Management Limited India, DSP 1.1 1.1 21 8 4 Havas Media Japan Tobacco International Indonesia AOR - media planning 0.9 0.9 4 9 8 NP Digital 11Wizards (UK) Limited - 11Wizards India Project , Petti5 Hong Kong, 0.3 0.3 31 10 7 Apparent LG Crestone Australia, Undisclosed Client Australia 0.2 0.2 2 11 9 Hearts & Science Sony Home Entertainment Australia, Popeyes NZ Ltd New Zealand 0.1 0.1 2 2024 (Jan-Feb): 36.7 120 2023 (Jan-Feb): 68.4 165 YoY Comparison: -46.4% -27.3% 2024 Creative & Media (Jan-Feb): 62.1 447 2023 Creative & Media (Jan-Feb): 129.0 476 YoY Comparison: -51.9% -6.1% METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI. Asia Pacific / Feb 2024
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2024 MEDIA AGENCIES NEW BUSINESSLEAGUE