www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia/ February 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
4
DDB
Sportingbet, Audi, Gumtree
4.05
4.05
2
1
Y&R
ASB Project, NRL Project, Taronga Zoo Digital
2.98
2.98
3
7=
Ogilvy
Tiffany & Co.
2.20
2.20
4
3
McCann WorldGroup
Universities of Australia, CSG Communications
1.63
1.63
5
2
Leo Burnett
Honda
1.50
1.50
6
7=
M&C Saatchi
Destination NSW
1.00
1.00
7
7=
SapientNitro
Metlife, Citibank Project
0.78
0.78
8
5
Saatchi & Saatchi
Petronas Lubricant
0.20
0.20
9
6
Grey Group
Canberra Outlet, GPET Project
0.05
0.05
10
7=
TBWA
OneShift Project, Krispy Kreme Project
0.05
0.05
11=
7=
Clemenger BBDO
0.00
0.00
11=
7=
Lowe
0.00
0.00
11=
7=
Publicis
0.00
0.00
11=
7=
JWT
0.00
0.00
11=
7=
BMF
0.00
0.00
11=
7=
Dentsu
0.00
0.00
11=
7=
DraftFCB
0.00
0.00
11=
7=
Iris
0.00
0.00
11=
7=
Havas Worldwide
0.00
0.00
11=
7=
The Monkeys
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Australia/ February 2014
RANK THIS MONTH
RANK LAST MONTH
1
1
2
7=
3
2
4
14
5
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
MediaCom
Fonterra, Westpac Project
2.84
2.84
ZenithOptimedia
Honda (PB + Digital)
1.32
1.32
Carat
Sara Lee, Mastercard, WA Police, Pindan
1.24
1.24
Universal McCann
Tourism Queensland, City Chain, Regus
1.40
4
Starcom MediaVest
Quiksilver
0.38
0.38
6
5
Mitchells
Food & Beverage Service Client
0.28
0.28
7
6
Vizeum
BPI
0.17
8
7=
Maxus
Thomas Jewellers
0.05
0.05
9=
7=
IKON
0.00
0.00
9=
7=
Havas Media
0.00
0.00
9=
7=
PHD
0.00
0.00
9=
7=
Mindshare
0.00
0.00
9=
7=
MEC
0.05
0.00
14
3
OMD
15
15
Initiative
HelloWorld
Mastercard
Cosmax
0.68
0.12
0.71
Sara Lee
(0.07)
0.00
HelloWorld
(1.00)
The R3 New Business League has been compiled each of the last 138 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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