www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Indonesia/ February 2014
1
RANK THIS MONTH
RANK LAST MONTH
1
5=
2
1
3
5=
4
2
5
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
Grey Group
Electrolux, Djojonegoro C1000 Project, Allianz Project
1.81
1.81
Y&R
adidas, MERCK, TPS Foods Project
1.50
1.50
McCann WorldGroup
Orang Tua Group (Rainbow Brand)
0.64
0.64
Fortune Indonesia
Tupperware Project
0.30
0.30
5=
Leo Burnett
Indofood (Pop Mie brand)
0.26
0.26
6
5=
TBWA
Beiersdorf Project, Semen Merah Putih Project
0.18
0.18
7
5=
Dentsu
CP Prima
0.17
0.17
8
5=
JWT
CIGNA, Johnson's Baby Project, Unilever (Pond's Men)
0.40
Indofood (Pop Mie brand)
0.15
9
3
Lowe
FrieslandCampina
0.20
Johnson's Baby Project
0.12
10
5=
DDB
Prudential Project
0.04
0.04
11
4
Publicis
0.01
0.01
12=
5=
BBDO
0.00
0.00
12=
5=
Bates
0.00
0.00
12=
5=
Havas Worldwide
0.00
0.00
12=
5=
M&C Saatchi
0.00
0.00
12=
5=
DraftFCB
0.00
0.00
12=
5=
Saatchi & Saatchi
0.00
0.00
12=
5=
Ogilvy
0.00
Unilever (Pond's Men)
(0.07)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Indonesia/ February 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MEC
Ajinomoto, Lasallefoods, DSG International
1.28
1.28
2
2
MediaCom
DBS (Digital)
1.10
1.10
3
3
Vizeum
Reckitt Benckiser
1.00
1.00
4
4
OMD
Beirsdorf
1.00
5
6=
Touchpoint
OCBC, Pharos Group
0.15
0.15
6
5
Universal McCann
Ajinomoto Project
0.13
0.13
7=
6=
Initiative
0.00
0.00
7=
6=
Starcom MediaVest
0.00
0.00
7=
6=
Mindshare
0.00
0.00
7=
6=
ZenithOptimedia
0.00
0.00
7=
6=
PHD
0.00
0.00
7=
6=
Maxus
0.00
0.00
13
13
Carat
Friesland Campina
1.20
finance client
(0.30)
14
14
Dentsu Media
Waku Waku TV Project
0.01
Ajinomoto
(0.49)
15
15
Havas Media
0.00
Reckitt Benckiser
(1.08)
AGENCY
RECENT WINS
RECENT LOSSES
Lasallefoods
0.40
The R3 New Business League has been compiled each of the last 138 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
2