www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE New Zealand/ February 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1=
DDB
Frucor V Project, NZ Lotteries Project,
0.02
0.02
2
1=
TBWA
Geneva Health PR
0.01
0.01
3=
1=
Ogilvy
0.00
0.00
3=
1=
Y&R
0.00
0.00
3=
1=
JWT
0.00
0.00
3=
1=
Saatchi & Saatchi
0.00
0.00
3=
1=
DraftFCB
0.00
0.00
3=
1=
Grey Group
0.00
0.00
3=
1=
Leo Burnett
0.00
0.00
3=
1=
Publicis
0.00
0.00
3=
1=
Havas Worldwide
0.00
0.00
3=
1=
McCann WorldGroup
0.00
0.00
3=
1=
Lowe
0.00
0.00
3=
1=
M&C Saatchi
0.00
0.00
15
1=
BBDO
0.00
AGENCY
RECENT WINS
RECENT LOSSES
Frucor V Project
(0.01)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE New Zealand/ February 2014
RANK THIS MONTH
RANK LAST MONTH
1
3
2
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
MediaCom
Technology Client, Fonterra, Wet and Forget
0.77
0.77
4=
MEC
Whats My Number
0.10
0.10
3
2
Carat
Barfoot & Thompson
0.08
0.08
4=
4=
PHD
0.00
0.00
4=
4=
ZenithOptimedia
0.00
0.00
4=
4=
Starcom MediaVest
0.00
0.00
4=
4=
MPG
0.00
0.00
4=
4=
Mindshare
0.00
0.00
4=
4=
Universal McCann
0.00
0.00
10
1
OMD
Cricket World Cup 2015 Ltd Project
0.53
Fonterra
(0.03)
The R3 New Business League has been compiled each of the last 138 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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