www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Philippines/ February 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
3
McCann WorldGroup
Technology Client
1.52
1.52
2
1
TBWA
Converge ICT
0.30
0.30
3
5=
Leo Burnett
Finance Client
0.30
0.30
4
2
Grey Group
Mega Lifesciences Project, Pharex Health Project, Super 8 Grocery Warehouse Project
0.15
0.15
5
4
Publicis
Canon Printers, Jollibee Project, Firefly
0.09
0.09
6
5=
DDB
Ipanema, Habitat for Humanity
0.05
0.05
7
5=
Y&R
Education Client
0.03
0.03
8
5=
Ogilvy
Mondelez (Toblerone) Project
0.02
0.02
9=
5=
BBDO
0.00
0.00
9=
5=
JWT
0.00
0.00
9=
5=
Dentsu
0.00
0.00
9=
5=
Saatchi & Saatchi
0.00
0.00
9=
5=
Bates
0.00
0.00
9=
5=
M&C Saatchi
0.00
0.00
9=
5=
DraftFCB
0.00
0.00
16
5=
Lowe
0.00
FMCG Client
(0.01)
17
17
Havas Worldwide
0.00
Asia Brewery
(0.02)
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Philippines/ February 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
4
ZenithOptimedia
Nestle, Wyeth, TAJ Motors, All Phones
3.89
3.89
2
1
Vizeum
Reckitt Benckiser
0.52
0.52
3
7=
Universal McCann
H&M, Russell Hobbs Project
0.17
0.17
4
3
MediaCom
JFC, Mentholatum
0.16
0.16
5
7=
Starcom MediaVest
Easy Taxi
0.15
0.15
6
5
Dentsu
Mondelez (Digital), Ajinomoto Project
0.09
0.09
7
6
OMD
Technology Client
0.05
0.05
8=
7=
Carat
0.00
0.00
8=
7=
Mindshare
0.00
0.00
8=
7=
Maxus
0.00
0.00
8=
7=
Initiative
0.00
0.00
12
13
Havas Media
Prestige (Kenneth Cole), Reckitt Benckiser Digital Project
0.49
Reckitt Benckiser
(0.04)
13
2
MEC
Beiersdorf (Nivea), Ellipse Cologne, Toyota ASEAN Safety Campaign
0.49
Wyeth
(0.27)
14
14
PHD
Save the Children International
0.02
Beiersdorf (Nivea)
(0.43)
AGENCY
RECENT WINS
RECENT LOSSES
The R3 New Business League has been compiled each of the last 138 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
2