www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan/ February 2014
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ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
McCann WorldGroup
Hotai Group Project, Haagen Dazs Project
0.77
0.77
5=
Ogilvy
Tiffany & Co.
0.40
0.40
3
2
Lowe
FrieslandCampina
0.20
0.20
4
3
Leo Burnett
The Banker Association of ROC Project
0.19
0.19
5
4
Dentsu
Real Estate Client
0.03
0.03
6
5=
Y&R
Education Client
0.03
0.03
7=
5=
JWT
0.00
0.00
7=
5=
DraftFCB
0.00
0.00
7=
5=
DDB
0.00
0.00
7=
5=
Bates
0.00
0.00
7=
5=
Havas Worldwide
0.00
0.00
7=
5=
Grey Group
0.00
0.00
7=
5=
Publicis
0.00
0.00
7=
5=
Saatchi & Saatchi
0.00
0.00
7=
5=
BBDO
0.00
0.00
21
5=
TBWA
0.00
RANK THIS MONTH
RANK LAST MONTH
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1
2
AGENCY
RECENT LOSSES
Milk Client
(0.30)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan/ February 2014
RANK THIS MONTH
RANK LAST MONTH
1
2
2
4=
3
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
Dentsu Media
HI-YES, DeAgostini, Tokuyo, Bradels
0.26
0.26
Universal McCann
Tian-He-Shang, IGS Project
0.17
0.17
1
Carat
Mastercard, Sigmu branding, Mos Burger
0.15
0.15
4
3
MediaCom
Taishin Bank
0.03
0.03
5=
4=
ZenithOptimedia
0.00
0.00
5=
4=
Havas Media
0.00
0.00
5=
4=
PHD
0.00
0.00
5=
4=
Vizeum
0.00
0.00
5=
4=
Initiative
0.00
0.00
5=
4=
Starcom MediaVest
0.00
0.00
5=
4=
OMD
0.00
0.00
5=
4=
Maxus
0.00
0.00
13
4=
MEC
0.00
Tourism Client
(0.05)
14
14
Mindshare
0.00
Tokuyo
(0.09)
The R3 New Business League has been compiled each of the last 138 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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