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CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand/ February 2014
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ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
Cera Cecure, Watsons, CH.Karnchang PCL
2.26
3
Leo Burnett
Chevrolet Project, Advanced Info Service Project, JK Herbs International Project
1.08
1.08
3
2
TBWA
SCG Cement, PTT Corporate, Kantana Group Project
1.03
1.03
4
4
McCann WorldGroup
Technology Client
0.68
5
6=
DDB
Calpis Lacto, Bento Project
0.34
0.34
6
6=
Y&R
Giffarine
0.33
0.33
7
5
Dentsu
AUA English Language Center Project, Prudential Life Assurance Project
0.33
0.33
8
6=
Publicis
Beiersdorf, Unif Project
0.02
0.02
9=
6=
Saatchi & Saatchi
0.00
0.00
9=
6=
Lowe
0.00
0.00
9=
6=
JWT
0.00
0.00
9=
6=
Grey Group
0.00
0.00
9=
6=
M&C Saatchi
0.00
0.00
9=
6=
Havas Worldwide
0.00
0.00
9=
6=
DraftFCB
0.00
0.00
16
16
BBDO
0.00
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
Sukishi Intergroup Project
Tourism Authority of Thailand Project
Watsons
2.25
0.61
(0.04)
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MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand/ February 2014
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
Carat
Friesland Campina
0.78
0.78
6=
Initiative
Thai AirAsia, CPF Thailand -Pork Wonton Project
0.56
0.56
3
2
Vizeum
Reckitt Benckiser
0.50
0.50
4
3
PHD
Tipco (Aura)
0.38
0.38
5
5
Dentsu Media
Bangkok Insurance Project, Panasonic Project, Sharp Project
0.28
0.28
6
4
OMD
PTT (International)
0.25
0.25
8=
6=
MediaCom
Kiatnakin Bank
0.05
0.05
7
6=
Universal McCann
Leotech Smartbox Project, Subway Project
0.01
0.01
8=
6=
MPG
0.00
0.00
8=
6=
Maxus
0.00
0.00
8=
6=
Starcom MediaVest
0.00
0.00
8=
6=
Mindshare
0.00
0.00
8=
6=
MEC
0.00
0.00
14
14
ZenithOptimedia
0.00
Reckitt Benckiser
(0.50)
The R3 New Business League has been compiled each of the last 138 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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