www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ Jan 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST YEAR
1
3
McCann WorldGroup
Digisocial Australia, Verisign China, MSD Korea
9.93
2
1
Ogilvy
Magic Pharma China, Uniqlo ANZ, A.S.Watsons Hong Kong
9.48
3
5
Lowe
Garuda Indonesia Global, Heineken China, Coca-Cola Vietnam
4.10
4
4
Leo Burnett
BMW Greater China, Samsung Philippines, Kolte Patil India
4.29
5
13
Saatchi & Saatchi
Mazda CX-7 and Mazda 6 China, Durex Malaysia, Swire Cold Storage Project China
3.20
3.20
6
2
DDB
Reebok Asia Pacific, Proton Malaysia, HTC Malaysia
2.30
2.23
7
7
Y&R
Kellogg's Australia, CGB Project China, Jagermeister Australia
2.02
2.02
8
21
Dentsu
ANA Singapore, E1 Korea, Hitachi Malaysia
1.72
1.72
9
18
BBH
Qoros Global, Häagen-Dazs Digital Asia Pacific
1.50
1.50
10
9
Publicis
Citroën M43 China, Puma China, LSH China
1.36
11
19
Bates
Unilever Digital Indonesia, SSC Project Singapore, IRDA India
0.42
0.42
12
6
0.34
0.34
13
14
DraftFCB
14
11
M&C Saatchi
British Council Hong Kong
0.10
0.10
15=
10
BBDO
Monde Nissin Project Philippines
0.04
0.04
15=
12
JWT
0.00
0.00
15=
15
Iris
0.00
0.00
15=
16
SapientNitro
0.00
0.00
15=
17
Wieden & Kennedy
0.00
0.00
15=
20
Euro RSCG
0.00
0.00
21
8
AGENCY
Grey Group
TBWA
RECENT WINS
DSG Surya Mas Indonesia Project, Proya Project China, Eu Yan Sang Project Singapore Paper Plus Group New Zealand, Heineken International Taiwan, Hong Kong Housing Society
Nissan Datsun India and Indonesia
0.25
0.50
RECENT LOSSES
9.93
Johnson Fitness China
9.38
4.10
Proton Malaysia
Burger King Singapore
Abbott Digene India
Pernod Ricard Australia
3.49
1.26
0.15
(0.30)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ Jan 2013 ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST YEAR
1
4
ZenithOptimedia
JALA China, Korean Tourism Regional, Hooroo Australia
4.56
Shenzhen Mobile China
4.15
2
3
OMD
Hersheys Singapore, TTK Healthcare India, Guangdong Development Bank China
3.29
Brownes Dairy Australia
2.79
3
7
Universal McCann
Florentia Village China, Skechers Korea, Johnson & Johnson Regional
2.29
2.29
4
10
Initiative
John Deere Tractors India, Brownes Dairy Australia, JNJ Thailand
2.18
2.18
5
8
Starcom MediaVest
Garuda Indonesia, Yakult Philippines, Acer Malaysia
1.60
6
12
MEC
BlueStone India, GNC Taiwan, StudyBank Taiwan
1.23
7
6
MediaCom
Mars Wrigley India, AVG Pay TV Vietnam, Rissa Hontiveros Philippines
1.10
MyBudget Digital Australia
0.95
8
9
Vizeum
Jinluo Group China, Pag-IBIG Fund Philippines, Australian Health Management Group Australia
1.23
TTK Healthcare India
0.63
9
5
PHD
Golden Resources Hong Kong, KK Box Hong Kong
0.34
10
2
Carat
Philip Morris Digital Indonesia, FIF Indonesia, Mosons Extractions India
1.32
11
11
MPG
12
13
Dentsu Media
ANA Singapore
0.25
Garuda Indonesia
(0.75)
13
14
Maxus
Invida Indonesia, Bridgestone Philippines, Enesis Vietnam
1.32
Uni-President China
(1.33)
14
1
Mindshare
Apollo Hospitals India
0.05
Yakult Philippines
(1.35)
AGENCY
RECENT WINS
RECENT LOSSES
Tiger Airways Asia Pacific
1.43
1.23
0.34
Luxottica India
0.00
0.22
0.00
The R3 New Business League has been compiled each of the last 125 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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