www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ Jan 2013
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ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST YEAR
1
3
McCann WorldGroup
Verisign, Johnson Fitness, Kraft Foods
20.57
20.57
2
7
Saatchi & Saatchi
Mazda CX-7 and Mazda 6, Swire Cold Storage Project
19.53
19.53
3
1
Ogilvy
Magic Pharma, Motivi, Soneva
14.99
4
4
Leo Burnett
BMW Greater China
11.34
11.34
5
2
Publicis
Citroën M43, Puma, LSH
7.43
7.43
6=
6
Lowe
Heineken, Garuda Indonesia Global
6.30
6.30
6=
20
BBH
Qoros Global
6.30
6.30
8
12
Y&R
CGB Project
1.89
1.89
9
11
DraftFCB
JunLeBao
0.32
0.32
10
10
Grey Group
Proya Project
0.06
0.06
11=
5
DDB
0.00
0.00
11=
8
BBDO
0.00
0.00
11=
9
JWT
0.00
0.00
11=
13
SapientNitro
0.00
0.00
11=
14=
Wieden & Kennedy
0.00
0.00
11=
14=
M&C Saatchi
0.00
0.00
11=
16
WE
0.00
0.00
11=
17
Dentsu
0.00
0.00
11=
18
TBWA
0.00
0.00
11=
19
Iris
0.00
0.00
11=
22
Euro RSCG
0.00
0.00
11=
21
Bates
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
Johnson Fitness
14.36
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE China/ Jan 2013 ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB ￥m)
OMD
Guangdong Development Bank, Shenzhen Mobile
22.05
2
ZenithOptimedia
Nature's Bounty, Perfetti Van Melle, JALA
13.55
3
7
Vizeum
Jinluo Group, Miracle-Gro, Stella LunaJKJY & WHAT FOR
3.32
3.32
4
8
Starcom MediaVest
Garuda Indonesia Global
0.63
0.63
5
9
Universal McCann
Florentia Village
0.32
0.32
6=
14
Dentsu Media
0.00
0.00
6=
3
PHD
0.00
0.00
6=
5
MediaCom
0.00
0.00
6=
10
MPG
0.00
0.00
6=
11
Initiative
0.00
0.00
6=
12
MEC
0.00
0.00
12=
1
Carat
12=
6
14
13
RANK THIS MONTH
RANK LAST YEAR
1
4
2
AGENCY
RECENT LOSSES
22.05
Shenzhen Mobile
11.97
1.58
Perfetti Van Melle
(4.73)
Mindshare
0.00
Guangdong Development Bank
(4.73)
Maxus
0.00
Uni-President
(15.75)
COFCO OOH
The R3 New Business League has been compiled each of the last 125 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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