www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Philippines/ Jan 2013
1
RANK THIS MONTH
RANK LAST YEAR
1
3
Leo Burnett
2
1
McCann WorldGroup
3
4
Ogilvy
4
7
5
AGENCY
RECENT WINS
Samsung, URC
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
0.65
0.65
0.15
0.15
SCG, CCCI, Unilab Active Health
0.12
0.12
Publicis
Motortrade
0.05
0.05
8=
BBDO
Monde Nissin Project
0.04
0.04
6=
2
DDB
0.00
0.00
6=
5
Lowe
0.00
0.00
6=
6
Grey Group
0.00
0.00
6=
8=
Y&R
0.00
0.00
6=
10
JWT
0.00
0.00
6=
11=
Euro RSCG
0.00
0.00
6=
11=
Bates
0.00
0.00
6=
11=
Saatchi and Saatchi
0.00
0.00
6=
11=
M&C Saatchi
0.00
0.00
6=
11=
Dentsu
0.00
0.00
6=
16
DraftFCB
0.00
0.00
6=
17
TBWA
0.00
0.00
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Philippines/ Jan 2013 ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST YEAR
1
6=
Vizeum
Pag-IBIG Fund
0.50
0.50
2
13
Universal McCann
JNJ
0.30
0.30
3
4
Starcom MediaVest
Yakult
0.15
0.15
4
5
OMD
SM Retail Affiliates, Watsons Philippines
0.13
0.13
5
11
MediaCom
Rissa Hontiveros
0.04
0.04
6
8
Maxus
Bridgestone
0.02
0.02
7
3
ZenithOptimedia
Fitness First
0.03
8=
1
MPG
0.00
0.00
8=
2
Carat
0.00
0.00
8=
6=
PHD
0.00
0.00
8=
9
MEC
0.00
0.00
8=
12
Initiative
0.00
0.00
13
10
Mindshare
0.00
AGENCY
RECENT WINS
RECENT LOSSES
Watsons Philippines
Yakult
0.01
(0.25)
The R3 New Business League has been compiled each of the last 125 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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