2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea / Jan 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.05
1.05
2
Bel Korea
0.70
0.70
2
Pharmacy Client
0.13
0.13
8
TBWA
0.00
0.00
0
-
JWT
0.00
0.00
0
4=
-
BBDO
0.00
0.00
0
4=
-
DDB
0.00
1
4=
-
Grey Group
0.00
0.00
0
4=
-
Lowe
0.00
0.00
0
4=
-
Havas Worldwide
0.00
0.00
0
4=
-
Dentsu
0.00
0.00
0
4=
-
FCB
0.00
0.00
0
4=
-
Bates
0.00
0.00
0
4=
-
Saatchi & Saatchi
0.00
0.00
0
4=
-
Y&R
0.00
0.00
0
4=
-
Publicis
0.00
0.00
0
1.9
13
RANK THIS MONTH
RANK LAST MONTH
1
-
Ogilvy
Retail Client
2
-
Leo Burnett
3
-
McCann WorldGroup
4=
-
4=
AGENCY
RECENT WINS
Hotel.com
ESTIMATED YTD WIN REVENUE (USD $ m)
0.30
RECENT LOSSES
Bel Korea
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Korea / Jan 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.2
2.2
2
Panasonic
1.0
1.0
1
Universal McCann
Net marble, CJ E&M Project
0.8
0.8
2
3
MediaCom
ING
0.5
0.5
1
5
1
Carat
Shiseido Korea(Buying)
0.3
0.3
6
6
2
ZenithOptimedia
Trivago
0.1
0.1
1
7=
6
Starcom MediaVest
0.0
0.0
0
7=
7
Dentsu Media
0.0
0.0
0
7=
8
OMD
0.0
0.0
0
7=
9
MEC
0.0
0.0
0
7=
11
Initiative
0.0
0.0
0
7=
12
Havas Media
0.0
0.0
0
4.8
13
RANK THIS MONTH
RANK LAST MONTH
1
10
PHD
SC Johnson(Planning), Unilever(Search)
2
4
Vizeum
3
5
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled each of the last 149 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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