2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia / Jan 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.3
0.3
3
Manufacture Client
0.3
0.3
1
FMCG Client
0.1
0.1
2
Ogilvy
0.0
0.0
0
-
McCann WorldGroup
0.0
0.0
0
6
-
JWT
0.0
0.0
0
7
-
DDB
0.0
0.0
0
8
-
Saatchi & Saatchi
0.0
0.0
0
9
-
Y&R
0.0
0.0
0
10
-
TBWA
0.0
0.0
0
11
-
Grey Group
0.0
0.0
0
12
-
BBH
0.0
0.0
0
13
-
FCB
0.0
0.0
0
14
-
Bates
0.0
0.0
0
15
-
M&C Saatchi
0.0
0.0
0
16
-
BBDO
0.0
0.0
0
17
-
Havas Worldwide
0.0
0.0
0
18
-
Leo Burnett
-1.0
1
-0.2
7
RANK THIS MONTH
RANK LAST MONTH
1
-
Publicis
Sunway Properties, Reckitt Benckiser Project, EON -JEEP
2
-
Lowe
3
-
Dentsu
4
-
5
AGENCY
RECENT WINS
Township Management Services Project
ESTIMATED YTD WIN REVENUE (USD $ m)
0.0
RECENT LOSSES
BMW Digital
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia / Jan 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
13.4
13.4
2
Panasonic, Merck,Sushi King, The Hour Glass, Troika
7.7
7.7
7
Universal McCann
Finance Client
3.7
3.7
2
9
ZenithOptimedia
York Aircon
1.0
0.7
1
5
3
Carat
AirAsia(Digital), Huawei(Digital)
0.3
0.3
2
6
10
Dentsu
Manufacture Client
0.3
0.3
1
7
5
MEC
Citiscape Malaysia
0.1
0.1
1
8=
1
Starcom MediaVest
0.0
0.0
0
8=
2
Mindshare
0.0
0.0
0
8=
11
Initiative
0.0
0.0
0
8=
12
OMD
0.0
0.0
0
8=
13
Havas Media
0.0
0.0
0
13
4
MediaCom
14
14
Maxus
RANK THIS MONTH
RANK LAST MONTH
1
8
PHD
SC Johnson(Planning), Unilever(Search)
2
7
Vizeum
3
6
4
AGENCY
RECENT WINS
Find It
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
1.4
Conmunication Client
-0.5
1
0.0
SC Johnson(Planning)
-12.5
0
13.2
17
METHODOLOGY The R3 New Business League has been compiled each of the last 149 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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