2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Philippines / Jan 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.05
1.05
2
Service Client
0.30
0.30
1
BBDO
Dept Transportation & Communications Project
0.30
0.30
1
-
Leo Burnett
Allergan
0.13
0.13
1
5
-
Dentsu
Ajinomoto Project, Toyota Project
0.11
0.11
2
6
-
Publicis
Aboitiz Annual Reports Project, Trans-Asia Petroleum (Digital), FirstGen (Digital)
0.07
0.07
4
7=
-
DDB
0.00
0.00
0
7=
-
Ogilvy
0.00
0.00
0
7=
-
TBWA
0.00
0.00
0
7=
-
Lowe
0.00
0.00
0
7=
-
JWT
0.00
0.00
0
7=
-
FCB
0.00
0.00
0
7=
-
Bates
0.00
0.00
0
7=
-
M&C Saatchi
0.00
0.00
0
7=
-
Havas Worldwide
0.00
0.00
0
7=
-
Y&R
0.00
0.00
0
17
-
Saatchi & Saatchi
0.00
-0.13
0
1.8
11
RANK THIS MONTH
RANK LAST MONTH
1
-
Grey Group
FMCG Client
2
-
McCann WorldGroup
3
-
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Food Client
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Philippines / Jan 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
25.0
25.0
1
SC Johnson(Planning), Unilever(Search)
13.4
13.4
2
Dentsu
Department of Tourism
8.5
8.5
1
3
Carat
Abbott Pharmaceuticals,AFCS
7.8
7.8
2
5
7
Vizeum
Lee Kum Kee, Panasonic
6.6
6.6
2
6
4
Havas Media
Kopiko
6.2
6.2
2
7=
1
Starcom MediaVest
0.0
0.0
0
7=
5
MediaCom
0.0
0.0
0
7=
8
Initiative
0.0
0.0
0
7=
12
MEC
0.0
0.0
0
7=
13
Mindshare
0.0
0.0
0
12
9
Universal McCann
13
6
14
10
RANK THIS MONTH
RANK LAST MONTH
1
2
ZenithOptimedia
Globe Telecom
2
14
PHD
3
11
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
1.9
Kopiko
(1.2)
1
OMD
0.0
Abbott Pharmaceuticals
-6.2
0
Maxus
0.0
SC Johnson(Planning)
-15.6
0
44.4
11
Bonchon Chicken
METHODOLOGY The R3 New Business League has been compiled each of the last 149 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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