www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ January 2014
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ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
19
Dentsu
2
1
Ogilvy
Old Navy, Samsonite, Herborist
14.62
3
3
Saatchi & Saatchi
Volkswagen
12.60
12.60
4
4
JWT
12.47
12.47
5
2
McCann WorldGroup
11.15
11.15
6
8
Lowe
Arda Kitchen Appliances
4.41
4.41
7
15
M&C Saatchi
Sony China Project
0.25
0.25
8=
5
Leo Burnett
0.00
0.00
8=
6
BBH
0.00
0.00
8=
7
Publicis
0.00
0.00
8=
9
Grey Group
0.00
0.00
8=
12
BBDO
0.00
0.00
8=
13
DraftFCB
0.00
0.00
8=
14
SapientNitro
0.00
0.00
8=
16=
Wieden & Kennedy
0.00
0.00
8=
16=
Iris
0.00
0.00
8=
16=
Havas Worldwide
0.00
0.00
8=
20
Y&R
0.00
0.00
8=
21
Bates
0.00
0.00
20
11
TBWA
1.89
(4.41)
21
10
DDB
AGENCY
RECENT WINS
RECENT LOSSES
29.61
Lee Project
0.00
23.31
Lee Project
Volkswagen (Some Brands)
12.73
(12.60)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE China/ January 2014
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
OMD
Beirsdorf
23.63
23.63
2
4
Starcom MediaVest
Liby (Search), Guangzhou Mobile
4.10
4.10
3
7
MEC
HuiYuan Juice
4.10
3.78
4
8
PHD
0.47
0.47
5
12
Dentsu Media
0.32
0.32
6=
5
Havas Media
Harry Winston (Digital), Westfield
0.14
0.14
6=
11
Initiative
CPA
0.11
0.11
8=
2
ZenithOptimedia
0.00
0.00
8=
6
Mindshare
0.00
0.00
8=
9
Vizeum
0.00
0.00
8=
10
Universal McCann
0.00
0.00
8=
13
MediaCom
0.00
0.00
8=
14
Maxus
0.00
0.00
14
3
Carat
13.00
(10.62)
AGENCY
RECENT WINS
Friesland Campina, Starwood Asia Pacific Hotels & Resorts (SEM)
RECENT LOSSES
The R3 New Business League has been compiled each of the last 137 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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