www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Indonesia/ January 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
9
Y&R
TPS Foods Project, Danone Aqua + VIT (Digital)
0.60
0.60
2
2
Fortune Indonesia
Tupperware Project
0.30
0.30
3
3
Lowe
FrieslandCampina
0.20
0.20
4
13
Publicis
0.01
0.01
5=
1
Grey Group
0.00
0.00
5=
4
DDB
0.00
0.00
5=
5
TBWA
0.00
0.00
5=
6
Dentsu
0.00
0.00
5=
7
JWT
0.00
0.00
5=
8
McCann WorldGroup
0.00
0.00
5=
10
Ogilvy
0.00
0.00
5=
11
BBDO
0.00
0.00
5=
12
Bates
0.00
0.00
5=
14
Leo Burnett
0.00
0.00
5=
15=
Havas Worldwide
0.00
0.00
5=
15=
M&C Saatchi
0.00
0.00
5=
15=
DraftFCB
0.00
0.00
5=
18
Saatchi & Saatchi
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Indonesia/ January 2014
RANK THIS MONTH
RANK LAST MONTH
1
13
2
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
MEC
Ajinomoto, Lasallefoods, DSG International
1.28
1.28
9
MediaCom
DBS (Digital)
1.10
1.10
3
7
Vizeum
Reckitt Benckiser
1.00
1.00
4
15
OMD
Beirsdorf
1.00
5
6
Universal McCann
Ajinomoto Project
0.10
0.10
6=
2
Initiative
0.00
0.00
6=
3
Starcom MediaVest
0.00
0.00
6=
5
Mindshare
0.00
0.00
6=
8
ZenithOptimedia
0.00
0.00
6=
10
PHD
0.00
0.00
6=
12
Touchpoint
0.00
0.00
6=
14
Maxus
0.00
0.00
13
11
Carat
Friesland Campina,
1.20
(0.30)
14
4
Dentsu Media
Waku Waku TV Project
0.01
Ajinomoto
(0.49)
15
1
Havas Media
0.00
Reckitt Benckiser
(1.08)
Lasallefoods
0.40
The R3 New Business League has been compiled each of the last 137 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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