www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea/ January 2014
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RANK THIS MONTH
RANK LAST MONTH
1
4
2
10
3
5
JWT
4
3
DDB
5
11
Lowe
6
2
7=
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
McCann WorldGroup
Jack Wolfskin
1.90
1.90
Grey Group
Dermatix Project, Withus Films Project, Heineken Project
1.10
1.10
0.86
0.86
KGB Beer
0.30
0.30
FrieslandCampina
0.20
0.20
Ogilvy
0.01
0.01
1
TBWA
0.00
0.00
7=
6
Leo Burnett
0.00
0.00
7=
7
BBDO
0.00
0.00
7=
8
Dentsu
0.00
0.00
7=
9
Y&R
0.00
0.00
7=
12
DraftFCB
0.00
0.00
7=
13=
Havas Worldwide
0.00
0.00
7=
13=
Bates
0.00
0.00
7=
15
Saatchi & Saatchi
0.00
0.00
7=
16
Publicis
0.00
0.00
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Korea/ January 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
-
Vizeum
BMW Korea
1.00
1.00
2
6
MediaCom
K2 Eider
0.95
0.95
3
1
Carat
OFFROAD, IKEA, Shiseido
0.90
0.90
4
4
Universal McCann
Winix, Mark Road Run
0.42
0.42
5
8
OMD
0.10
0.10
6
2
ZenithOptimedia
Swarovski
0.06
0.06
7
-
MEC
CJ E&M, Avene
0.09
0.04
8=
7
PHD
0.00
0.00
8=
9=
Havas Media
0.00
0.00
8=
9=
Initiative
0.00
0.00
11
5
Starcom MediaVest
0.00
Newbalance
(0.15)
12
3
Dentsu Media
0.05
OFFROAD
(0.18)
AGENCY
RECENT WINS
RECENT LOSSES
The R3 New Business League has been compiled each of the last 137 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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