2023 CREATIVE AGENCIESNEW BUSINESSLEAGUE
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Ogilvy Chinachem Group Hong Kong, Mondelez Hong Kong, BizLink Hong Kong 40.0 40.0 213 2 2 BBDO Vans Japan Project, TAFEP Singapore, Cathay Pacific Hong Kong AOR 31.6 31.6 94 3 - MSL Destination NSW India, Soho House India, Economic Development Division International Public Relations Services India 21.6 21.6 99 4 3 DDB Kitaohji (Thailand) Co., Ltd. Thailand Project, Adidas Hong Kong Project, Water Supply Department Hong Kong Project 20.7 20.7 65 5 7 Dentsu Hero MotoCorp Limited India, Investa Australia, Vicinity Australia 20.9 20.6 153 6 - Leo Burnett Charles & Keith Group Korea 18.6 18.4 57 7 4 Grey Group ASUS Hong Kong Project, Procter & Gamble (P&G) Korea Project 18.1 17.1 66 8 6 M&C Saatchi Group UMW Toyota Motor Sdn Bhd (Toyota) Malaysia Project, Association of Bankers Malaysia (ABM) Malaysia Project 15.8 15.8 45 9 5 IPG Health Pfizer Global 15.0 15.0 1 10 8 Havas Worldwide Ernst & Young Global Limited India Project, Blinkit India Project, Tata Cliq Luxury India Project 12.9 12.9 39 11 9 VMLY&R EGO China, Yonghui China, Huawei China 12.8 12.8 65 12 25 Saatchi & Saatchi Torrent Pharma India, AU Small Finance Bank India, CARTIER INTERNATIONAL India Project 10.3 10.3 38 13 26 Publicis Worldwide Pharma Client Janpan 10.2 10.2 27 14 35 IDC Creations Production Studio FMCG Client China 8.8 8.8 44 15 11 McCann Worldgroup General Motors China, Jubliant Food Works - Dominos India, Universal Beijing China Project 8.5 8.5 33 16 27 Digitas Duolingo India, Crocs India India, Miele & Cie KG Australia Project 8.0 8.0 29 17 30 Prodigious Club Med China Project, Heineken Brouwerijen B.V. China Project, Nippon Paint China 7.0 7.0 38 18 10 Wunderman Thompson VIVO Mobile Pvt. Ltd. India Project, Hafele India Project, RPG Group India Project 6.3 6.0 41 19 14 Mullenlowe Group Migros Turkey, Lazada Singapore Project, Singlife Singapore Project 5.0 5.0 29 20 63 iProspect Apple China, Remy Cointreau China, Hilton China 4.4 4.4 3 2023 (Jan-Jul): 314.2 1,392 2022 (Jan-Jul): 349.5 1,766 YoY Comparison: -10.1% -21.2% Asia Pacific / Jul 2023
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2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
Asia Pacific / Jul 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Mindshare CSL (China Sports Lottery) China, Crompton Greaves Ltd. India, Butterfly Gandhimathi Appliances Ltd. India 48.8 Chabaa Bangkok Co.,Ltd. Thailand 43.9 95 2 2 Wavemaker Anker Innovation Limited Hong Kong , XL Axiata (Digital) Indonesia (Digital), State Government of South Australia Australia 41.3 39.6 47 3 7 Publicis Media Pfizer Global 24.2 24.2 2 4 49 Zenith Essity Australia, Royal Automobile Club Australia 18.5 17.7 25 5 14 Carat Mengniu China, Amore Pacific China, Thai Health Promotion Foundation Thailand 15.8 15.3 71 6 3 OMD AMART Australia Australia, Brillon (SC Johnson) India, Interislander New Zealand 12.8 Rahbar Pakistan 12.2 42 7 6 NP Digital Punarjan India, Ecoco India, Wurfel Kuche India 12.1 12.1 139 8 4 EssenceMediacom Vivo India Technology, Club Med China, Reckitt Benckiser Indonesia Toiletries_and_PersonalCare 11.3 9.9 24 9 9 Havas Media Joyalukkas India, Kotak Bank India Digital + eCommerce, RealMe India 10.1 8.5 35 10 5 Initiative Priceline Australia, Fantatsic Furniture Australia, Sinopharm China Project 12.0 Carlsberg Group Global 7.8 33 11 12 iProspect Carlsberg Group Global, PETRONAS Malaysia, Honda Automobile Thailand, PTT Public Company Thailand 7.9 7.8 69 12 10 LS Digital Quick Heal Technologies Pvt. Ltd India, Asepco Solutions Private Limited India, Multiple Names India 7.6 7.6 70 13 50 Starcom HKMC Annuity Hong Kong, Goldilocks Philippines 7.6 Vital Tea Pakistan 6.8 18 14 8 PHD Adhinath Agro India, RYZE (Phillip Morris) India, Jollibee Hong Kong 7.2 Priceline Australia 6.8 33 15 11 Dentsu X Nice Israel Digital, Kao (Taiwan) Corporation Taiwan Project, Pt. Suzuki Indomobile Motor Indonesia 5.0 4.6 43 16 13 Hearts & Science V Credit Hong Kong, MOX by Standard Chartered Hong Kong 4.2 4.2 9 17 15 Ryvalmedia MYOB - Diversified Projects Australia, Guide Dogs NSW-ACT Australia, Riverside - Events Australia 2.4 2.4 26 18 18 Atomic 212 My Muscle Chef Australia, Victoria University Australia, The Growth Faculty Australia 2.4 2.1 10 19 47 Digitas Travel & Tourism Client 2.1 2.0 14 20 21 Performics Aditya Birla Group India, Cashe India 1.9 1.9 23 2023 (Jan-Jul): 230.1 854 2022 (Jan-Jul): 206.9 968 YoY Comparison: 11.2% -11.8% 2022 Creative & Media (Jan-Jul): 544.3 2,246 2021 Creative & Media (Jan-Jul): 556.3 2,734 YoY Comparison: -2.2% -17.8% METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Jun keting ROI.
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