2023 CREATIVEAGENCIESNEW BUSINESSLEAGUE
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 IPG Health Pfizer Global 200.0 200.0 1 2 2 Dentsu Ajinomoto Do Brasil Indústria E Com ércio De Alimentos Ltda Brazil, Intel - Brazil Brazil, Hero MotoCorp Limited India 63.4 62.8 263 3 4 Ogilvy Jameson US, Chinachem Group Hong Kong, Mondelez Hong Kong 57.9 54.0 241 4 11 Leo Burnett Tillamook County Creamery Association (Chute) US Retainer, Allwyn UK Project, Charles & Keith Group Korea Retainer 43.7 43.5 116 5 13 Publicis Worldwide The Standard Bank of South Africa Limited, Novo Nordisk A/S Brazil 42.1 42.1 128 6 5 VMLY&R EGO China, Yonghui China, Huawei China 39.1 39.1 111 7 3 Havas Worldwide AEDAS Spain Project, BURGER KING Germany Project, DANONE Hungary Project 49.3 Durex 37.2 154 8 7 M&C Saatchi Group Covid Inquiry UK, Science in Sport UK, UMW Toyota Motor Sdn Bhd (Toyota) Malaysia Project 37.3 Currys Group Limited UK 36.8 151 9 6 Wieden & Kennedy Kraft Heinz UK, MLB US, Chili's US Project, Google Search Brazil, Riot Games China 35.2 TurboTax US 33.8 16 10 - MSL Currys Group Limited UK, Oppo Mobile Italy, Barilla GR Fratelli Italy 32.9 32.9 154 11 9 BBDO Vans Japan Project, TAFEP Singapore, Cathay Pacific Hong Kong AOR 31.6 30.7 94 12 14 Saatchi & Saatchi Samsung Electronics Co Ltd US, Subway Franchise World Headquarters Germany, Torrent Pharma India 29.3 29.3 86 13 8 Grey Group Arbejdernes Landsbank Denmark, Artsana Group Italy, ASUS Hong Kong Project 27.9 26.8 96 14 18 Digitas Novartis Holding AG Poland, OSHO United Arab Emirates, SharkNinja Operating LLC US Project 24.7 24.7 80 15 10 DDB Kitaohji (Thailand) Co., Ltd. Thailand Project, Adidas Hong Kong Project, Water Supply Department Hong Kong Project 25.7 John Lewis PLC UK 20.4 70 16 12 R/GA TurboTax US, Innovasport US, Google Career Certificates US 18.0 18.0 56 17 16 Epsilon Speedy France Project, La Francaise des Jeux France Project 12.2 12.2 60 18 15 MullenLowe Group InstaGames Panama Project, Geico US Project, Freemans Grattan Holdings UK 12.6 12.1 58 19 20 Prodigious Club Med China Project, Heineken Brouwerijen B.V. China Project, Nippon Paint China 11.6 11.6 61 20 19 Adam&Eve Savills UK, BT Business UK, Inspired Villages UK 6.9 John Lewis Partnership UK 6.9 6 2023 (Jan-Jul): 874.8 2,531 2022 (Jan-Jul): 847.7 2,854 YoY Comparison: 3.2% -11.3% Global / Jul 2023
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2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
Global / Jul 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Publicis Media Pfizer Global, LVMH US, Signet Jewelers US 184.1 Under Armour Global 176.6 28 2 2 Omnicom Media Group L'Oreal US 61.1 61.1 5 3 3 Mindshare CSL (China Sports Lottery) China, Crompton Greaves Ltd. India, 48.8 Hong Kong Tourism Board Global 41.9 95 4 11 Zenith Adobe Systems Incorporated Singapore, Giorgio Armani 43.8 41.5 71 5 4 Havas Media Linea Directa Aseguradora Spain, Joyalukkas India, Kotak Bank India 48.7 Loterias y Apuestas del Estado Spain 40.9 109 7 15 NP Digital Punarjan India, ZAGG US, Ecoco India 31.3 31.3 463 8 7 OMD Under Armour Global, Dubai Department of Economy & Tourism 39.8 TVN Chile Project 29.0 93 6 9 Initiative Constellation Brands North America, Priceline Australia, WATTS Chile 36.5 Carlsberg Group Global 23.4 71 9 14 iProspect Carlsberg Group Global, Netflix UK, Saga UK, Next UK, PETRONAS 23.4 Allwyn UK 23.2 86 10 6 Mediabrands Bristol Myers Squibb DTC Brand US 22.5 22.5 2 11 13 Starcom DIRECTV US, Rite Aid Corporation US 24.4 Neilson Financial Services UK 22.5 52 12 8 PHD Neilson Financial Services UK, Getyourguide France, Planeta De 18.7 Priceline Australia 17.6 71 13 10 Camelot Hardee’s and Carl’s Jr. US 15.0 15.0 1 14 12 dentsu X Kroger US All Offline, DIG, Nice Israel Digital, Max Mara US All 14.4 14.0 59 15 17 Hearts & Science V Credit Hong Kong, MOX by Standard Chartered Hong Kong 14.7 13.2 12 16 19 Mediahub Silversea Global, HubSpot UK, Dow Jones US 9.8 Netflix UK 9.3 6 17 26 Digitas Western Union Financial Services, Inc Germany, Nassauische Sparkasse Germany 8.2 8.1 35 18 18 LS Digital Quick Heal Technologies Pvt. Ltd India, Asepco Solutions Private 7.6 7.6 70 19 20 Croud Dickies US, Aira UK 4.8 4.8 9 20 21 Wpromote Brightspeed US, Nestle Purina US, Self Esteem Brands US 4.8 4.8 6 2023 (Jan-Jul): 532.1 1,759 2022 (Jan-Jul): 562.8 1,656 YoY Comparison: -5.4% 6.2% 2023 Creative & Media (Jan-Jul): 1,406.9 4,290 2022 Creative & Media (Jan-Jul): 1,410.5 4,510 YoY Comparison: -0.3% -4.9%
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